How To Overcome The 4 Main Challenges In B2B Content Marketing

How To Overcome The 4 Main Challenges In B2B Content Marketing

by Michael Brenner on Mar 3, 2011 in Content Marketing

This post originally appeared on the Savvy B2B Marketing Blog… Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. I then took a field-marketing role because I knew it was crucial to have the right content for each […]

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B2B Marketing Mistakes: Do You Label Your Target Audience?

B2B Marketing Mistakes: Do You Label Your Target Audience?

by Michael Brenner on Mar 1, 2011 in Marketing Strategy

Want to know what B2B marketing mistake makes me the craziest? When I see marketing content that adds an unnecessary or inappropriate qualifier to try and get a specific segment of people to read, register, or interact with the piece of content. For example, if I say this blog is only for “B2B marketers”- will […]

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The Biggest Mistake Marketers Make

The Biggest Mistake Marketers Make

by Michael Brenner on Feb 22, 2011 in Marketing Strategy

Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? How about your relationship with sales? These are questions all B2B Marketers ask at some point but too often the answer […]

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Social Media For B2B Marketing – How To Get Started

Social Media For B2B Marketing – How To Get Started

by Michael Brenner on Feb 17, 2011 in Social Media

One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.   GetIt Comms is a B2B Marketing agency out of […]

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Are You Feeling The Love In Social Media?

Are You Feeling The Love In Social Media?

by Michael Brenner on Feb 15, 2011 in Social Media

With all the love in the air this week, I wondered “what is the relationship between marketing and love?” Obviously love is extremely important to marketing. The objective of marketing is to get people to “know, like and trust” our brand. And the best way to do that is to feed on the basic human instinct to not […]

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Sales Enablement: Focus On Customers To Lower The Cost Of Sales

Sales Enablement: Focus On Customers To Lower The Cost Of Sales

by Michael Brenner on Feb 10, 2011 in Sales Alignment

B2B Marketing teams are often asked to help drive revenue while at the same time lowering the cost of sales. And when both of those things don’t happen, there is plenty of blame to go around. I have often discussed the need for B2B Marketing to focus on driving real results. I support the notion of sales as the customer […]

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