Why You Should Have Celebrated Twitter's Birthday

Why You Should Have Celebrated Twitter's Birthday

by Michael Brenner on Mar 22, 2011 in Social Media

Happy Birthday Twitter! Twitter turned 5 yesterday. They announced on their blog that there are now 400 employees to support the 140 million Tweets per day and 500,000 accounts created every day. Did you celebrate? I know far more people who are NOT on Twitter than who are. I know people who outwardly question Twitter’s utility or ability […]

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Nine Variables To Consider When Creating Remarkable Content

Nine Variables To Consider When Creating Remarkable Content

by Michael Brenner on Mar 17, 2011 in Content Marketing

Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on Focus.com If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is […]

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7 Signs You're A Social Media Diva

7 Signs You're A Social Media Diva

by Michael Brenner on Mar 15, 2011 in Social Media

You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. They are roped off from us mere mortals and surrounded by an entourage of beautiful people. You know they exist. And you struggle with whether […]

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What Google's New Algorithm Means For You

What Google's New Algorithm Means For You

by Michael Brenner on Mar 10, 2011 in Search Marketing

Are you wondering how the recent news in the SEO world might affect you? I will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. You may have heard […]

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Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Press Coverage Done Right: A Story Of Social Media, PR And Stalking

by Michael Brenner on Mar 8, 2011 in Social Media

You know what they say, “there’s no such thing as bad PR.” But for marketers, there is nothing better than good press coverage in a respected trade publication. Recently I saw that one of my Twitter friends Rachel Macik (@RachelMacik) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted […]

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How To Overcome The 4 Main Challenges In B2B Content Marketing

How To Overcome The 4 Main Challenges In B2B Content Marketing

by Michael Brenner on Mar 3, 2011 in Content Marketing

This post originally appeared on the Savvy B2B Marketing Blog… Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. I then took a field-marketing role because I knew it was crucial to have the right content for each […]

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