Whatever Happened To The Business Case

Whatever Happened To The Business Case

by Michael Brenner on Dec 14, 2010 in Marketing Strategy

There is a graveyard of good ideas in the corporate world. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. That post is still one of my most popular. All despite the fact […]

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Finding The Time To Tweet or Blog?

Finding The Time To Tweet or Blog?

by Michael Brenner on Dec 9, 2010 in Social Media

Social media is intimidating to a large number of people. But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. And so I get this question all the time. Sometimes the question comes from sincerely curious colleagues and peers who also want to grow their connections and interact with our […]

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The Future of B2B Marketing: It's Social

The Future of B2B Marketing: It's Social

by Michael Brenner on Dec 7, 2010 in Social Media

I received a question on twitter yesterday from Billy Mitchell, Senior Creative Director at the MLT Creative agency: he asked me “What is the future of B2B Marketing?” This got me to thinking. I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that […]

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Confessions Of A B2B Marketer

Confessions Of A B2B Marketer

by Michael Brenner on Dec 1, 2010 in Marketing Strategy

Just in case you are wondering, I am not going to start spilling crazy secrets that might put my job in jeopardy. I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book.  What I do know is that B2B Marketers have a ton of options today.  But which ones […]

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Internet Trends From The Web 2.0 Summit

Internet Trends From The Web 2.0 Summit

by Michael Brenner on Nov 30, 2010 in Marketing Strategy

The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th. While I was not able to attend, I was able to view some of the amazing presentations and videos on their website. I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg,  Twitter’s CEO Evan Williams and also Robin […]

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A B2B Marketing Manifesto?

A B2B Marketing Manifesto?

by Michael Brenner on Nov 24, 2010 in Marketing Strategy

The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer. So they’ve written a manifesto (reg. required) to prove it. The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true” marketing practices of old. The […]

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