7 Signs You're A Social Media Diva

7 Signs You're A Social Media Diva

by Michael Brenner on Mar 15, 2011 in Social Media

You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. They are roped off from us mere mortals and surrounded by an entourage of beautiful people. You know they exist. And you struggle with whether […]

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What Google's New Algorithm Means For You

What Google's New Algorithm Means For You

by Michael Brenner on Mar 10, 2011 in Search Marketing

Are you wondering how the recent news in the SEO world might affect you? I will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. You may have heard […]

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Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Press Coverage Done Right: A Story Of Social Media, PR And Stalking

by Michael Brenner on Mar 8, 2011 in Social Media

You know what they say, “there’s no such thing as bad PR.” But for marketers, there is nothing better than good press coverage in a respected trade publication. Recently I saw that one of my Twitter friends Rachel Macik (@RachelMacik) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted […]

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How To Overcome The 4 Main Challenges In B2B Content Marketing

How To Overcome The 4 Main Challenges In B2B Content Marketing

by Michael Brenner on Mar 3, 2011 in Content Marketing

This post originally appeared on the Savvy B2B Marketing Blog… Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. I then took a field-marketing role because I knew it was crucial to have the right content for each […]

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B2B Marketing Mistakes: Do You Label Your Target Audience?

B2B Marketing Mistakes: Do You Label Your Target Audience?

by Michael Brenner on Mar 1, 2011 in Marketing Strategy

Want to know what B2B marketing mistake makes me the craziest? When I see marketing content that adds an unnecessary or inappropriate qualifier to try and get a specific segment of people to read, register, or interact with the piece of content. For example, if I say this blog is only for “B2B marketers”- will […]

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The Biggest Mistake Marketers Make

The Biggest Mistake Marketers Make

by Michael Brenner on Feb 22, 2011 in Marketing Strategy

Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? How about your relationship with sales? These are questions all B2B Marketers ask at some point but too often the answer […]

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