Be The Change You Want To See In B2B Marketing

Be The Change You Want To See In B2B Marketing

by Michael Brenner on Jan 27, 2011 in Marketing Strategy

“Be the change you want to see in the world” is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine. Resolutions or not, change has come to B2B Marketing in 2011. Are you keeping up? I […]

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The State Of The Union In B2B Marketing

The State Of The Union In B2B Marketing

by Michael Brenner on Jan 25, 2011 in Marketing Strategy

I wish I could say “the state of our union is strong.” And although I’m usually a very optimistic person, I find it hard to say these words today. Yesterday I read the 5 Things You Need to Know Before The State of the Union (the real one) and I thought of the many parallels between the […]

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25 Billion Tweets And More: A Year In Online Activity

25 Billion Tweets And More: A Year In Online Activity

by Michael Brenner on Jan 20, 2011 in Marketing Strategy

Ever wonder just how big the internet is? Or how much data is shared by web users across the world? Well Pingdom, a Swedish company that provides website monitoring, has the answers for you. The company culled through reams of research reports and statistics – all perfectly sourced. And if you’re anything like me and you […]

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Mobile Marketing In 2011 – Are You Ready?

Mobile Marketing In 2011 – Are You Ready?

by Michael Brenner on Jan 18, 2011 in Mobile

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch”, the answer is a resounding “yes.” The association is predicting $13 – $14 Billion will […]

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How To Create Killer Content: Speak To A Customer

How To Create Killer Content: Speak To A Customer

by Michael Brenner on Jan 13, 2011 in Content Marketing

One of my favorite questions when I speak to marketers about social media, content marketing, demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? I write a lot about social media […]

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Social Sharing Might Get You Sued: Social Media And Copyright Law

by Michael Brenner on Jan 11, 2011 in Social Media

That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. You could even get sued. And the penalty might be more than a little slap on the wrist. Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association […]

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