A B2B Marketing Manifesto?

A B2B Marketing Manifesto?

by Michael Brenner on Nov 24, 2010 in Marketing Strategy

The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer. So they’ve written a manifesto (reg. required) to prove it. The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true” marketing practices of old. The […]

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B2B Marketing Predictions For 2011

B2B Marketing Predictions For 2011

by Michael Brenner on Nov 18, 2010 in Marketing Strategy

Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate. So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). And what a […]

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Top Takeaways From Blogwell Philly 2010

Top Takeaways From Blogwell Philly 2010

by Michael Brenner on Nov 11, 2010 in Social Media

On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010. This was my first effort as a “Live-Blogger” and I hope the speakers feel that I captured their presentations well. Coming away from the event, I wanted to share some of my top takeaways from the amazing experience. To […]

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Report: Blogs Are An Important Part Of The Marketing Mix

Report: Blogs Are An Important Part Of The Marketing Mix

by Michael Brenner on Nov 9, 2010 in Social Media

The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent “State of the Blogosphere” report.  And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that […]

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How To Shorten The B2B Buyer Cycle With Landing Pages

How To Shorten The B2B Buyer Cycle With Landing Pages

by Michael Brenner on Nov 4, 2010 in Marketing Strategy

The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do and on what scale they can do it.  Along with this higher level of sophistication comes a matching price tag. And along with this […]

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November: The Five Links You Need

November: The Five Links You Need

by Michael Brenner on Nov 2, 2010 in Marketing Strategy

Halloween is over and with the turning of the calendar page to November, there are many changes taking place. The leaves continue to fall off the trees here in my neck of the woods. I heard my first Christmas song this morning. It was Frank Sinatra singing “White Christmas”.  It’s a great time to be a marketer: Toys […]

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