Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

The Basics of Drip Marketing And Why You Need to Set Up Lead Nurturing Today

31 Aug 2021 in Demand Generation

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work?
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Data Storytelling: The Path from Insights to Customer Success

31 Aug 2021 in Content Marketing

At first glance, the phrase “data storytelling” seems like an oxymoron. It conjures up images of the iconic Star Trek android (or his equally logical predecessor, Mr. Spock) sitting in a garret, weeping over a computer as he fashions the ending for his latest novel. Sure, your numbers people won’t be likely to suggest a
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How to Make a Content Calendar You’ll Actually Use [Templates Included]

30 Aug 2021 in Content Marketing

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. You feel the pressure as you work to get it done quickly, and once it’s published you can barely enjoy the sense of accomplishment before your
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Understanding the Stages of Your Sales Funnel [Infographic]

26 Aug 2021 in Content Marketing

What is a Sales Funnel? The “Sales Funnel” is the visual representation of process of taking potential customers from awareness to consideration through to purchase of a company’s product or service. It is a way to visualize, measure, and optimize the performance of a company’s sales and marketing efforts. Commonly broken down into early, middle,
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The 2 Rules of Sponsored Content You’re Not Allowed to Forget

24 Aug 2021 in Content Marketing

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. While we’ve covered the great content quantity vs. content quality debate many times, I also wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear:
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Truth or Dare: How to Use Statistics in Your Content

24 Aug 2021 in Content Marketing

Statistics in content marketing? Isn’t the whole goal of content to not be boring? That’s true, but what if we told you that statistics actually have the power to make your content more engaging and compelling? When you use them the right way, statistics can help you tell an even better story than you could
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Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

23 Aug 2021 in Content Marketing

And you thought it was just a summer thing. Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. This content marketing
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Solving The Challenge of Marketing ROI

18 Aug 2021 in Content Marketing

For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected
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The 10 Best Digital Marketing Tools for Small Businesses

17 Aug 2021 in Content Marketing

One of the most exciting aspects of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. If you have an incredible product or service concept, you have plenty of affordable and user-friendly tools to reach new audiences and market your brand. Gone are the days when a multimillion-dollar marketing budget
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The Most Successful Content Marketing Case Studies I Know Of

17 Aug 2021 in Content Marketing

Innovation and thinking outside the box are essential to great content marketing, but there’s no need to reinvent the wheel every time. Studying successful content marketing case studies can give you insight into techniques that work and inspire you with their creative insight. Here’s some of the most successful content marketing case studies I have
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