Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.

Article by Michael Brenner

3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C
17 Dec 2019 in Marketing Strategy
B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate,” “dull,” “old school,” and so on. The fact is that many B2B marketers
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Leaders Eat Last – But They Tell Stories First!
16 Dec 2019 in Content Marketing
Simon Sinek’s book, Leaders Eat Last, is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book. The General explained that in Marine bases
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How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)
10 Dec 2019 in Event Marketing
Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. As someone who speaks at conferences for my industry regularly, I’d like
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5 Questions to Boost Your 2020 Content Marketing Strategy
09 Dec 2019 in Content Marketing
How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science—nor is it a one-and-done kind of activity. While you may only make major tweaks to it once a year, you may
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The Tech Giant’s Guide to Effective Content Marketing
03 Dec 2019 in Content Marketing
Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. And all of this
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Kick Scrooge to the Curb to Make Your Holiday Marketing Numbers Soar!
02 Dec 2019 in Demand Generation
It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. But what if your employees think you’re a bit of a Scrooge? How engaged
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10 Digital Marketing Trends You Need to Know for 2020
25 Nov 2019 in Marketing Strategy
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, I’ll be looking in more
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What Does Company Culture Have to Do with Marketing?
20 Nov 2019 in Employee Activation
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential.
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Why You Need to Market Your Businesses to Your Employees First
18 Nov 2019 in Marketing Strategy
I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re still thinking through the lens of last century’s way of doing work,
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The Changing Role of Marketing in 2020 – Culture and Customer Experience
16 Nov 2019 in Marketing Strategy
I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through
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