Article by Michael Brenner

  • What Is A Blog Writing Service? (And Why Your Business Needs One)

    Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a

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  • How to Tailor Marketing Content to a Local Audience’s Needs

    Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Whether you’re entering an overseas market with a different culture and language or expanding into another city in your state, you need

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  • Female entrepreneur working on laptop and explaining strategy to attract followers to online web store while having meeting with colleagues in office.

    9 Product Marketing Strategies to Grow Your Customer Base

    When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into

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  • 5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

    You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target

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  • How to Humanize Your Brand with Authentic Content

    Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact,

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  • 7 Steps to Effective Brand Storytelling

    Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy?

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  • How to Find Authentic Photos for Content Marketing

    What is visual content marketing? As you promote your brand online, it’s important to recognize how visual our world has become. Gifs, influencer photos, Youtube clips, TikToks …. the Internet is flooded with images. In fact, that’s what digital aficionados have come to expect. The heyday of expecting consumers to sift through 100-page manuals is

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  • Female hand holding a green funnel on a red background. Sifting the truth. Be able to analyze.

    6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

    You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. As you should! Here’s the thing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You know it’s not logical, especially in B2B. You need top-of-funnel content first. That’s

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  • How to Create a Brand Advocate Army

    What’s the most powerful element of your marketing strategy? Ads? PR? Social Media? Viral Videos? Events? Nope. The most powerful marketing tactic is employee and customer advocacy. What a person says about your brand, whether through online reviews, social media or even while having coffee with a friend, has the ability to convert like nothing

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  • Is Content Marketing the Right Choice for My Business?

    “Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. With a wealth of information at their fingertips, today’s customers come to their buying decisions with

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