Article by Michael Brenner

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  33 Of The Greatest Marketing Quotes To Inspire Your Strategy

  28 Aug 2019 in Marketing Strategy

  When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing

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  How Capgemini Created The Most Massive Content Marketing ROI I’ve Ever Seen (And The Humble Team Behind It)

  28 Aug 2019 in Content Marketing

  If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. I met Lyly (over the phone) about 5 years ago when she reached out to

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  8 Ways to Generate Pre-Event Hype with Content Marketing

  27 Aug 2019 in Content Marketing

  Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I’ve seen how Content marketing can be an effective way to

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  Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

  26 Aug 2019 in Employee Activation

  20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now

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  Event Marketing Strategy and Timelines For Busy Event Managers

  20 Aug 2019 in Event Marketing

  Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a

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  Content Marketing and Thought Leadership’s Role in Marketing Transformation

  20 Aug 2019 in Content Marketing

  Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that

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  How the Romance Niche Can Help You Fall in Love with Content Marketing Again

  19 Aug 2019 in Content Marketing

  When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration. This feeling

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  The Role of Data and Storytelling in Marketing Transformation

  19 Aug 2019 in Content Marketing

  Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. Vital to

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  5 Ways to Turn Dry Topics Into a Content Marketing Win

  13 Aug 2019 in Content Marketing

  If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content

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  WTF Does Mindy Kaling Know About Content Marketing

  12 Aug 2019 in Content Marketing

  Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman. But wtf does she know about content marketing? I’ve asked this question

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