Article by Michael Brenner

  • people at a desk looking at b2b content marketing strategy

    The Top B2B Content Marketing Strategy Ideas to Consider Using Today

    Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to? In the fast-paced world of digital marketing, it’s vital to stay up-to-date with the latest trends and tactics if you want to stay relevant to your audience and avoid falling

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  • cat with money to show expensive leads

    Why Quality Leads are Expensive

    Getting more leads at a lower cost is always at the top of marketing and lead generation objectives, especially for startups and small businesses. In fact, our own research on marketing strategy found that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads

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  • marketing insider group shares how a marketing workshop can align a marketing team

    Want To Align Your Marketing Team? Try A Workshop!

    Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90%

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  • content marketing agency

    What is a Content Marketing Agency and Why Do You Need One?

    Content marketing is one of the most powerful ways to build your brand and connect with customers online. It’s also time-consuming! For this reason, many businesses hire a professional content marketing agency to handle it for them. When you aren’t sure how to optimize your content and strategy, you risk dedicating a lot of time

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  • blog introductions

    8 Steps To Write a Blog Intro Like a Pro

    Did you know that after the headline, your blog intro is the most important factor in determining whether a visitor will actually read your article? In fact, the average time people spend reading a blog post is only 15 seconds. But if we can get them past that first 15 seconds, most readers will stay

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  • VW van in arches national park showing buyer journey mapping

    How to Create and Align Your Content with the Buyer Journey

    Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few

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  • marketing insider group shares how to increase your content conversion rate

    How To Improve Your Content Conversion Rate

    You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is

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  • 12 Keynote Sales Speakers You Shouldn’t Miss

    One thing can make or break a sales event: the keynote speaker. In an arena like sales — where the ability to convince, compel, and influence others is essential to success — a speaker has to be able to not only share a great message, but also do so confidently. However, people who attend lots

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  • guys hands on crystal ball looking for content marketing future

    My Prediction for Content Marketing in 2023

    No, sorry, AI is not taking your content marketing job. Or destroying SEO. or Content Marketing. Or search. Or anything really. Content Marketing is actually thriving and going stronger than ever before. And I’m predicting we’re actually going back to the basics of good, helpful content marketing. By humans for humans! Why? Because it works!

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  • woman pulling money from jeans to show content marketing budget

    How Much Budget Do You Need for Content Marketing?

    By now, you know that a great content marketing strategy makes a positive impact on business results. If you’re a larger business, you need to show the world that you are a leader in your industry. As a startup, you need to get attention, generate leads, and drive growth. So the real question is how

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