Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

Busting The Social Media Ruined Our Average Attention Span Goldfish Myth

18 Nov 2022 in Content Marketing

I published this article titled “Thanks social media – our attention span is now shorter than a goldfish” all the way back in 2014. At the time this myth was running around the world that scientists had measured the attention span of humans and found that it dropped from 20 seconds in 2000 to 8
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26 Cheat Sheets Every Successful Digital Marketer Needs

17 Nov 2022 in Content Marketing

It’s not easy being a digital marketer today. There are so many trends to stay on top of. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, Paid, analytics and so much more. Just as you think you’ve finally mastered a channel, all the rules change.
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11 Digital Marketing Trends to Grow Your Business Today

16 Nov 2022 in Strategy

Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly and get creative. Despite the turmoil, many businesses remain optimistic. 73% of CMOs
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Where Should I Consider Posting My Video Content?

16 Nov 2022 in Content Marketing

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in
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How Often Should You Blog? [Blog Post Frequency RESEARCH]

15 Nov 2022 in Content Marketing

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But,
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4 Things You Need To Know About Google’s Helpful Content Update

14 Nov 2022 in Content Marketing

Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher
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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

14 Nov 2022 in Content Marketing

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to
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The ROI of Outsourcing During Tough Economic Times: A Founder’s Guide

08 Nov 2022 in Content Marketing

As a startup founder, you’ve likely got two things top-of-mind: optimizing costs and driving growth. Sounds great — except that all we keep hearing about lately is a pending recession, and the economy has been a rollercoaster for more than two years now. Given the circumstances, then, it’s probably irresponsible to think about outsourcing content
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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

08 Nov 2022 in Content Marketing

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new
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Use Your Unspent Marketing Budget On Content Marketing For Next Year

07 Nov 2022 in Content Marketing

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. So if you are looking at some unspent budget for the remainder of the year,
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