The 7 Biggest Mistakes You’re Making in Content Marketing
by Michael Brenner on Dec 18, 2018 in Content Marketing
Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically. You also need to continuously analyze your campaign’s effectiveness so you can improve and work towards your business goals. If you simply dive in and […]
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A Guide to SEO for Voice Search
by Michael Brenner on Dec 17, 2018 in Search Marketing
The way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go. We use our phones to search while we’re waiting in line at the post […]
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10 Proven Ways to Reduce Your Bounce Rate
by Michael Brenner on Dec 10, 2018 in Content Marketing
Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]
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How to Give Yourself Profit-Building Clout with Blog Posts
by Michael Brenner on Dec 3, 2018 in Content Marketing
“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night. She meant, perhaps, that she should chronicle her trials and tribulations with an autobiographical work—as British country veterinarian James Herriot (of All Creatures Great and Small) did with great success. As someone who specializes in marketing, I’d […]
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Moving your Emerging Growth Company Past Infancy with Content Marketing
by Michael Brenner on Nov 28, 2018 in Content Marketing
Launching a B2B tech or healthcare brand from the ground up isn’t easy. It takes years of dedication and persistence. Once you’ve finally begun to create a digital footprint, you’ll soon realize you need more than a website to fuel growth – you’re going to need content that educates, informs, and engages. The foundation for this will […]
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Events That Move Customers to Action
by Michael Brenner on Nov 27, 2018 in Event Marketing
Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know. That’s why word-of-mouth advertising, despite marketers’ best efforts to make their work the center of attention, remains the number one reason people buy. Why […]
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