How Creative Marketers Can Measure Content Marketing ROI

by Michael Brenner on Mar 11, 2019 in Content Marketing

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field. But if knowing how to measure content marketing ROI—the method […]

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Content Marketing Challenges in Technology Revealed [CMI Research]

by Michael Brenner on Mar 7, 2019 in Content Marketing

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured. We’re breaking down exactly what […]

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How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

by Michael Brenner on Mar 6, 2019 in Content Marketing

We all want to see more traffic to our website, better search engine rankings, and increased conversions. But we don’t always have the time or the budget to make it happen. If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]

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5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way

by Michael Brenner on Mar 5, 2019 in Marketing Strategy

Unless you have been living under a rock, you have heard all the talk about Marie Kondo and her TV show “Tidying Up” on Netflix. Each episode of the show introduces us to someone who has a lot of clutter in their home. Marie guides the messy people to get rid of their clutter and “find […]

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6 Creative Ways to Recycle Your Content

by Michael Brenner on Mar 4, 2019 in Content Marketing

Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […]

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What is Marketing? It isn’t the Same Thing as Advertising!

by Michael Brenner on Feb 27, 2019 in Marketing Strategy

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […]

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