Name: How to Sell B2C Products with Content Marketing
Uploaded: 2023-03-20T09:05:53-04:00
Channel: Michael Brenner
Description: Is your B2C brand leveraging content marketing? Learn how to sell B2C products with content marketing and drive a loyal following.

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

How to Sell B2C Products with Content Marketing

20 Mar 2023 in Content Marketing

Guess what B2C marketers? Content marketing is for you, too. And no I’m not just talking about dreating content. Marketing with content and Content Marketing are NOT the same thing! Most of the time, the industry sticks to talking about B2B content marketing; however, a buyer is a buyer. Today’s consumer is savvy, discerning, and
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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

20 Mar 2023 in Content Marketing

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion
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How to Create & Execute a Digital Content Strategy

16 Mar 2023 in Content Marketing

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy. Content, audience, schedules, channels, KPIs — where do you even start? Our advice: take
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9 Keys to an Effective SEO and Content Strategy

15 Mar 2023 in Content Marketing

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? our own recent research (report coming soon!) show that SEO content generates 8x more traffic than organic social media and all paid media
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Why Your Customer Acquisition Strategy Should Be Content-Driven

14 Mar 2023 in Content Marketing

Customer acquisition is the lifeblood of any business. It’s the driving force behind marketing strategy and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right? It’s definitely a challenge in today’s oversaturated digital
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65 Best Marketing Speakers For Your Next Conference

13 Mar 2023 in Content Marketing

The best marketing speakers present at the best marketing events. So check out our Best Marketing Conferences for 2023 where you’ll find me presenting my favorite marketing tips, tricks, and stories along with some of my friends! Because when it comes to developing our skills as marketers, content providers and world-class communicators, it helps to
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How We Help Brands Like Yours Develop a Content Marketing Strategy

07 Mar 2023 in Content Marketing

SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for brands like yours. We speak with brands on all
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The 1-2-3 Guide to Creating Video Content Marketing

06 Mar 2023 in Content Marketing

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube,
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The 12-Month Content Marketing Strategy for Startups

04 Mar 2023 in Content Marketing

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content marketing strategy?
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The Top B2B Content Marketing Strategy Ideas to Consider Using Today

03 Mar 2023 in Content Marketing

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to? In the fast-paced world of digital marketing, it’s vital to stay up-to-date with the latest trends and tactics if you want to stay relevant to your audience and avoid falling
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