Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

21 Marketing Trends You Need to Know For 2022

16 Apr 2022 in Marketing Strategy

What are the most important digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an
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How to Improve Website Speed Dramatically in 9 Easy Steps

11 Apr 2022 in Content Marketing

Did you know that five seconds can make or break your website’s performance? Five seconds. During the first five seconds users spend on your site, every extra second of loading time decreases your conversion rate by 4.42%. Additional research shows that every one-second delay in your website’s loading time also means 11% less page views
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Top Content Marketing Agencies to Consider for Your Business

11 Apr 2022 in Content Marketing

49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business asset in today’s “phygital” (physical + digital) marketing mix. Measuring the
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What Are Paid, Owned, and Earned Media, and Which Drives More ROI?

07 Apr 2022 in Content Marketing

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return
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5 Consumer Behavior Trends Marketers Are Watching

05 Apr 2022 in Content Marketing

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want
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How to Create Content Your Customers Will Love to Read

04 Apr 2022 in Content Marketing

Are you creating content but not seeing the results you expected? Are you wondering if your content is earning results at all? Are you just starting to build a new content marketing strategy? If your answer to any of those questions is yes, you’re probably wondering how to create content that your customers won’t just
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Tips and Tools To Hire Blog Article Writers

04 Apr 2022 in Content Marketing

Thinking about hiring blog article writers? Great! It’s one of the smartest things you can do to level up your content quality, make your content marketing efforts more efficient, and increase your blog’s ROI. But it can also be tough to find quality writers who know your niche, have the right experience, and fit well
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What Is Marketing?

04 Apr 2022 in Strategy

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is
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Why Content Syndication Is Part of an Effective Content Marketing Strategy

01 Apr 2022 in Content Marketing

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you
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5 Awesome Marketing Campaign Examples and What Makes Them Special

31 Mar 2022 in Marketing Strategy

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a much better chance
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