Best Digital Marketing Tools for Small Businesses
by Michael Brenner on Nov 26, 2018 in Content Marketing
One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them. Gone are […]
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5 Questions Answered on Small Business Marketing Strategy
by Michael Brenner on Nov 20, 2018 in Marketing Strategy
Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can help you succeed first. Knowing what demographics you’re going to market to as well as how […]
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5 Real Estate Agent Digital Marketing Tips
by Michael Brenner on Nov 19, 2018 in Content Marketing
The real estate industry is extremely competitive, and you have to be creative and always looking for new ways to keep your company in the forefront to survive. However, this is the exact reason why so many people get drawn into the real estate industry. They thrive on the challenge it presents and on finding […]
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Want More Customers? Solve Their Problems
by Michael Brenner on Nov 13, 2018 in Content Marketing
People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to satisfy. In marketing, we call these “pain points.” In reality, they are emotional or physical […]
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The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond
by Michael Brenner on Nov 12, 2018 in Content Marketing
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […]
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What Is Customer Retention Rate & Why Should You Care?
by Michael Brenner on Nov 6, 2018 in Content Marketing
Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. When you track this number, you know when you’ll need to make vital […]
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