Article by Michael Brenner

  • 21 Marketing Trends You Need to Know For 2022

    What are the most important digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an

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  • How to Improve Website Speed Dramatically in 9 Easy Steps

    Did you know that five seconds can make or break your website’s performance? Five seconds. During the first five seconds users spend on your site, every extra second of loading time decreases your conversion rate by 4.42%. Additional research shows that every one-second delay in your website’s loading time also means 11% less page views

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  • top content marketing agencies

    Top Content Marketing Agencies to Consider for Your Business

    49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business asset in today’s “phygital” (physical + digital) marketing mix. Measuring the

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  • paid owned and earned media roi

    What Are Paid, Owned, and Earned Media, and Which Drives More ROI?

    As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return

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  • consumer behavior trends

    5 Consumer Behavior Trends Marketers Are Watching

    In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want

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  • how to create content

    How to Create Content Your Customers Will Love to Read

    Are you creating content but not seeing the results you expected? Are you wondering if your content is earning results at all? Are you just starting to build a new content marketing strategy? If your answer to any of those questions is yes, you’re probably wondering how to create content that your customers won’t just

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  • hire blog article writers

    Tips and Tools To Hire Blog Article Writers

    Thinking about hiring blog article writers? Great! It’s one of the smartest things you can do to level up your content quality, make your content marketing efforts more efficient, and increase your blog’s ROI. But it can also be tough to find quality writers who know your niche, have the right experience, and fit well

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  • What is marketing

    What Is Marketing?

    Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is

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  • what is content syndication

    Why Content Syndication Is Part of an Effective Content Marketing Strategy

    If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you

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  • marketing campaign examples

    5 Awesome Marketing Campaign Examples and What Makes Them Special

    Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a much better chance

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