Article by Michael Brenner

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  7 Types of Content That’ll Make Your Event Marketing Even Better

  06 Aug 2019 in Event Marketing

  While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than

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  7 Problems That Frustrate Content Marketers (And What to Do)

  05 Aug 2019 in Content Marketing

  “Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product. In fact, screenwriter Matthew Weiner tucked this little gem into his

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  12 Content Marketing Trends You Need to Follow in 2019

  01 Aug 2019 in Content Marketing

  Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have

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  Employee Engagement Via Marketing: 6 Ideas to Motivate Your Team

  30 Jul 2019 in Employee Activation

  There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments

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  How to Create Authentic Content without Publishing Your Diary

  29 Jul 2019 in Content Marketing

  Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people

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  4 Secrets Ways of Increasing Marketing ROI by Activating Your Employees

  23 Jul 2019 in Employee Activation

  While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according

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  10 Simple Steps to Create a Great Event Marketing Plan

  22 Jul 2019 in Event Marketing

  We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways: Use your website as your online home base, augmenting it with

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  The Future of Marketing and the Changing Role of the CMO

  21 Jul 2019 in Strategy

  According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role

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  How to Save Money on Your Next Marketing Event

  16 Jul 2019 in Event Marketing

  Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas

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  5 Ways for Content Marketers to Avoid Shiny Object Syndrome

  15 Jul 2019 in Content Marketing

  Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll

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