How Live Events Boost Your Content Marketing Strategy
by Michael Brenner on Feb 26, 2019 in Event Marketing
Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. In […]
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Why You Need a Content Marketing Agency to Build Traffic and Leads
by Michael Brenner on Feb 25, 2019 in Content Marketing
Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […]
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The Smart Company’s Guide to Increasing Employee Engagement
by Michael Brenner on Feb 19, 2019 in Employee Activation
The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her […]
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7 Super Effective Ways to Automate Content Marketing
by Michael Brenner on Feb 18, 2019 in Content Marketing
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be […]
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How to Launch Your Employee Activation Program in 8 Steps
by Michael Brenner on Feb 12, 2019 in Employee Activation
“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]
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8 Content Marketing Lessons from Google’s Customer Intent Study
by Michael Brenner on Feb 11, 2019 in Content Marketing
Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]
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