Article by Michael Brenner

  • rules of sponsored content

    The 2 Rules of Sponsored Content You’re Not Allowed to Forget

    Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. While we’ve covered the great content quantity vs. content quality debate many times, I also wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear:

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  • statistics in content marketing

    Truth or Dare: How to Use Statistics in Your Content

    Statistics in content marketing? Isn’t the whole goal of content to not be boring? That’s true, but what if we told you that statistics actually have the power to make your content more engaging and compelling? When you use them the right way, statistics can help you tell an even better story than you could

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  • Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

    And you thought it was just a summer thing. Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. This content marketing

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  • How to Solve the Challenge of Marketing ROI

    For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected

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  • The 10 Best Digital Marketing Tools for Small Businesses

    One of the most exciting aspects of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. If you have an incredible product or service concept, you have plenty of affordable and user-friendly tools to reach new audiences and market your brand. Gone are the days when a multimillion-dollar marketing budget

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  • content marketing case studies

    The Most Successful Content Marketing Case Studies I Know Of

    Innovation and thinking outside the box are essential to great content marketing, but there’s no need to reinvent the wheel every time. Studying successful content marketing case studies can give you insight into techniques that work and inspire you with their creative insight. Here’s some of the most successful content marketing case studies I have

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  • nonprofit content marketing

    5 Ways Nonprofits Can Grow With Content Marketing

    Nonprofits may have different goals than traditional brands, but when it comes to content marketing their objectives aren’t as different as you might think. In fact, nonprofit content marketing drives revenue, brand visibility, and engagement much like it does in the for-profit world. While nonprofits aren’t looking to make sales, they still must communicate a

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  • Ready to launch an ebook to generate new leads? Check out these 9 ebook examples that show how you can create content that converts.

    9 Examples of Ebooks that Convert Like Crazy

    Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. We’ve curated 9 awesome ebook examples that demonstrate how brands can not only

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  • experiential marketing

    What is Experiential Marketing? 5 Creative Examples to Boot

    Experiential marketing has become all the rage in an age where brand differentiation is harder than ever. To make your brand stand out, customers can’t just see or read about it — they need to experience it. Quick Takeaways Experiential encapsulates any interactive experience between brands and their consumers. Brand experiences are one of the

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  • LinkedIn B2b marketing strategy success tips

    Your Complete LinkedIn Marketing Strategy!

    LinkedIn is the top social platform for B2B professionals to build and expand their networks. But did you know it’s also one of the best tools for marketing your company and its team members? A good LinkedIn marketing strategy can make a serious impact on your lead generation efforts, content marketing reach, and brand reputation.

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