Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service

07 Nov 2022 in Content Marketing

Do you want to be known as a leader in your industry? For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals. As a family-owned and locally-focused business, Oberer also aimed to be considered a local expert by current and potential residents. The
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13 Biggest Content Marketing Challenges

04 Nov 2022 in Content Marketing

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Startups and B2B SaaS Founders often are’t even sure
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10 Digital Marketing Tips From Top Brands

03 Nov 2022 in Content Marketing

There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are the best digital marketing tips and tricks that we can apply from bigger (better funded) brands? The pandemic has pushed many businesses to see the value in
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8 Steps To An Effective Social Media Strategy

03 Nov 2022 in Social Media

Have you ever stumbled upon a social media account and been amazed by how creative human beings can be? The accounts that rise to the top have figured out the secret sauce to an effective social media strategy. I’m sure you’ve realized by now that keeping up with the social media algorithms isn’t easy. It
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13 Content Marketing Trends You Need to Follow in 2023

02 Nov 2022 in Content Marketing

Content marketing is always changing. It’s not something you set up and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a
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Why We Believe Display Advertising Is Broken (And What You Should Do Instead)

01 Nov 2022 in Content Marketing

More than a third of global internet users now use ad blockers online, and more than half of people over age 35 use them, according to the latest figures. Consumers are going out of their way to avoid the content they do not want or need. In an increasingly ad-free world, brands who continue to
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The Power of Content Marketing for IT Services

01 Nov 2022 in Content Marketing

Technology and the services that connect them all have seen massive growth in the past few years. And we are just getting started. With the advent of Artificial Intelligence and Machine Learning, we are now seeing software that teaches software how to write better software. Content marketing emerged early on as a driver of technology
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The Only 5 Keyword Research Tools You’ll Ever Need

31 Oct 2022 in Content Marketing

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. It also provides a measurable way to show the value of your content in a relatively short period of time. All digital marketing starts and
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21 Ways To Boost Your Website Traffic Right Now

29 Oct 2022 in Content Marketing

Ask any marketer what they want for their website and they’ll likely tell you more traffic and more leads. Because you need more traffic in order to gain leads, we’re going to focus here on how you can use content marketing to boost your web traffic. I know what you’re thinking: “everyone is creating more
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21 Marketing Trends You Need to Know For 2023

26 Oct 2022 in Marketing Strategy

What are the most important digital marketing trends we’ll likely see in 2023. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an
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