Your Brand Is Your Culture – How That Impacts Content Marketing
by Michael Brenner on Jun 24, 2019 in Content Marketing
Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […]
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How to Find a Content Marketing Agency to Seriously Grow Your Business
by Michael Brenner on Jun 21, 2019 in Content Marketing
Every week I speak to a few startup founders, B2B marketers, some consumer brands, even real estate brokers. And they are all looking to find a Content Marketing Agency to help them grow their business? Why? Because they suspect that Content Marketing has the power to grow their traffic, generate leads, and deliver real Marketing […]
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How Employee Engagement Can Power Up Your Marketing Strategy
by Michael Brenner on Jun 18, 2019 in Employee Activation
Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. All these things are great for the business as a whole, and it’s true that if your marketing team is fully engaged, they’ll […]
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Your Top Content Marketing KPIs to Monitor in 2019
by Michael Brenner on Jun 17, 2019 in Content Marketing
As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. Profitability, of course, is a constant. Yet when you dig […]
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The Best Ice Breaker Ideas to Drive Engagement at Your Next Event
by Michael Brenner on Jun 11, 2019 in Event Marketing
Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose. The best ice breaker ideas help your event attendees to warm up, network with each other, get to know the event facilitators, and they can create a memorable experience for everyone involved. Bad ice breakers […]
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Reflections on the 2019 B2B Thought Leadership Impact Study
by Michael Brenner on Jun 10, 2019 in Content Marketing
Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does […]
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