Article by Michael Brenner

  • Content Strategy For Events

    How to Build a Content Strategy for Event Marketing

    21 Oct 2019 in Event Marketing

    I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers focus on bringing in great

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  • The 60 Best Marketing Speakers To Rock Your Event

    17 Oct 2019 in Content Marketing

    When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events, internal marketing meetings and leadership conferences is one of the great honors and passions of my career! My goal is ALWAYS to help

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  • The Smart Company’s Guide to Increasing Employee Engagement

    16 Oct 2019 in Employee Activation

    The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her

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  • Why Pay Influencers When You Can Activate Employees?

    15 Oct 2019 in Employee Activation

    Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service.  It feels organic, right? Ha! It’s anything but that. Often

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  • Stop Investing in Content and Start Investing in Consistency

    14 Oct 2019 in Content Marketing

    You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything. Content consistency is just as important in developing an

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  • Mean People Suck Book Influences

    14 Books That Inspired “Mean People Suck”

    11 Oct 2019 in Strategy

    With the launch of Mean People Suck, I thought I would share 14 of the books that inspired Mean People Suck the most. But first, what is Mean People Suck all about? The fact is that most people are unhappy in their careers. And they point their finger at a negative work culture, a mean boss… co-worker…

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  • 24 B2B Lead Generation Strategies to Implement in 2020

    10 Oct 2019 in Content Marketing

    The beginning of the final quarter of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to

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  • Employee Advocacy on Social Media: How to Make It Work for Your Business

    08 Oct 2019 in Employee Activation

    Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services,

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  • growth hacking content marketing

    How To Growth Hack Your Content Marketing

    07 Oct 2019 in Content Marketing

    “Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? The clue is in the name – growth hacking is all about growing your business rapidly with

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  • What Is Smart Content And How Can It Work For You?

    04 Oct 2019 in Content Marketing

    Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your content marketing agency! “Smart content” is one of those terms that has popped up in the last few years. There’s definitely a lot of excitement

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