Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

5 Consumer Behavior Trends Marketers Are Watching in 2021

26 Jul 2021 in Content Marketing

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want
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The One-Person Marketing Plan for Startups

20 Jul 2021 in Strategy

If you’re researching how to market your business, odds are you’re finding lots of information about marketing plans that require big teams and equally big budgets. But as a startup founder, you know neither of those are realistic for your brand. Well, it ain’t easy going it alone — that’s for sure. But it’s not
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The Complete Guide to B2B Pricing

20 Jul 2021 in Content Marketing

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase, many companies are admittedly not prioritizing their pricing strategy. Our guess? The complexity of the process gets in
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The Ultimate Guide For Developing Your B2B Sales Content Strategy

19 Jul 2021 in Content Marketing

In today’s B2B sales world, buyers are in charge. The digital era has created a sales landscape where customers are self-educating for months or even years before they indicate interest in a purchase. For brands, this means finding a way to build a relationship with their target audience before ever interacting with them directly, and
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Your 20-Step Checklist to Write the Perfect Blog Post

18 Jul 2021 in Content Marketing

The perfect blog post does exist. One that draws in new audiences, keeps readers engaged, builds your brand reputation, improves your SEO rankings, and converts customers. There are more than 70 million blogs published every single month and most get very little traffic and no social engagement. But your blog posts can accomplish exactly what
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Carla Johnson on How To Rethink Innovation For CMOs and Businesses Today

15 Jul 2021 in Content Marketing

A few days ago, I interviewed Carla Johnson about her new book, RE:Think Innovation. One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to
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The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

14 Jul 2021 in Content Marketing

So you’re a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter
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The Insider Guide to Increasing Your Email Subscribers

13 Jul 2021 in Content Marketing

It’s 2021, so it’s a fair bet we all know that email marketing is important. Even more important? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways Consumers prefer email over all other methods of communicating
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How Your Small Business Can Improve SEO with Content Marketing

09 Jul 2021 in Content Marketing

As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank content that customers and search engines
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What Is the Link Between PR and SEO and How Can You Leverage It?

07 Jul 2021 in Content Marketing

Batman and Robin, peanut butter and jelly . . . PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world
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