Article by Michael Brenner

  • content pilar strategy

    How to Develop a Content Pillar Strategy (With Examples!)

    Does your brand have a content pillar strategy? If your answer is no, your content strategy is likely disjointed — both from your perspective and your audience’s. Pillar content provides an important foundation on which the rest of your content is built. It focuses on the topics you and your audience care about most, and

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  • A Practical Inbound Marketing Strategy for B2B Companies

    Attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your next best step while marketing your B2B company. The internet has become a superhighway for communication. There are billions of avenues for users to explore. Interactive communication is

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  • How to Build a Content Management Workflow That Works

    Content marketing is an organic way for marketers to create owned assets and increase views through quality publishing and composition. Not to mention, less of the budget burned on traditional marketing efforts. But executing a content marketing strategy can be overwhelming. A content management workflow is a game changer to perfecting your content marketing strategy.

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  • The 50 Best Startup Tools For Growing Your Business

    Whether you’re thinking about launching a business this year or working on growing one, you probably recognize and understand the importance and value of your year one startup marketing strategy and growth hacking tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or

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  • fall leaves on a road to help e-commerce companies boost word-of-mouth sales

    Boost Word-of-Mouth Sales for Your E-commerce Business This Fall

    We call it Black Friday because it’s when retailers finally start to see profits after months of carrying inventory and slower summer sales. That’s why the fall season is a great time for e-commerce businesses to boost word-of-mouth awareness and sales as we head into the upcoming shopping season. Consider the following statistics about the

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  • man planning to show planning blog content

    How to Plan Your Blog Content Calendar for the Entire Year

    Have you been tasked with planning your marketing team’s content calendar for the entire year? No doubt, this can feel like a tall order. It requires including key themes defined in your content marketing strategy and planning for various types of content. Likely, the driving force behind your content marketing success is your business blog.

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  • man holding phone with social media on it to show social media isnt enough to bring business

    Why Social Media Isn’t Enough To Drive Your Business Growth

    Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But did you know that social media only accounts for less than 2% of the typical B2B company traffic. And less than 7% of

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  • Do You Need a Privacy Policy on Your Website?

    Who doesn’t love their privacy? In today’s digital landscape, user data is more important than ever, and protecting your customer’s privacy is a top priority for your business. Not just for your business, for every business. Every time you have input data (intentionally or unintentionally) into a website or service, you’ve agreed to a privacy

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  • business partners showing the changing role of marketing

    The Changing Role of Marketing – Customer Experience and Conversion

    I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through

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  • girl on her couch enjoying an event through her VR headset

    The Top Event Marketing Trends for 2023

    In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 60% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year was increasing by 17% prior to the pandemic. In-person (and hybrid) events

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