Article by Michael Brenner

  • guide to keyword research

    The Most Effective Guide to Keyword Research

    It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the search rankings you’ll earn. Here’s the problem: many people —

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  • online reputation

    How to Take Control of Your Business’s Online Reputation

    Where do you go to discover new brands? If you answered “the internet,” you’re in the majority. Search engines are the most popular method of brand discovery among consumers ages 16-64. More than a quarter of consumers also use brand websites, social media, and digital ads to find brands. This means the online reputation of

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  • road to content marketing strategy

    Content Marketing Is A Strategic Solution To A Strategic Problem

    One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A

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  • How to Write the Perfect Page Title for SEO

    What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page. They

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  • 10 Creative Ways to Generate More B2B Leads

    Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI

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  • content gap analysis

    How to Perform an In-Depth Content Gap Analysis

    When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis. If done

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  • empathy in marketing

    Why Empathy in Marketing Is More Important Than Data

    Data has revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t necessarily lead to authentic connections. Understanding your customer does that. That’s why it’s critical to infuse empathy into marketing – to deliver a truly

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  • inspirational quote to show business facts

    Business Facts To Inspire Your Marketing

    The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap

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  • content strategy agency

    What Is A Content Strategy Agency and How We Help You Grow

    Unless your company lives under a rock, your marketing team is likely utilizing content in some way. The real question, then, is this: does your content deliver the results you want? If not, you might want to consider hiring a content strategy agency. According to the Content Marketing Institute, more than 70% of businesses today

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  • format content marketing

    How to Determine What Formats to Use in Your Content Marketing

    When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics,

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