Why SEO and Search Rankings Are Still the Best Business Case for Content Marketing
by Michael Brenner on Apr 30, 2019 in Content Marketing
Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money. While content marketing offers many benefits, an improvement in SEO and search rankings is often one of the first and most […]
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Content Marketing Inspiration from Direct-to-Consumer Brands
by Michael Brenner on Apr 29, 2019 in Content Marketing
Today’s consumers have become savvier than ever, demanding more value for less money than ever before. Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well. Let these […]
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The Power of Vulnerability in Event Marketing
by Michael Brenner on Apr 24, 2019 in Content Marketing
A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” Everyone looked up. Trying […]
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What Does Employee Engagement Have to Do with Marketing?
by Michael Brenner on Apr 17, 2019 in Employee Activation
“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? To discover the best way to reach and convert new customers, […]
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How to Determine What Formats to Use in Your Content Marketing
by Michael Brenner on Apr 15, 2019 in Content Marketing
When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, […]
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The Service Profit Chain – Why Employee Engagement Matters
by Michael Brenner on Apr 10, 2019 in Employee Activation
When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same name yet, put it on your must-read list for this spring. The Service Profit […]
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