Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

29 Jun 2020 in Marketing Strategy

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the
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Empathy in Marketing: Why It’s More Important Than Data

29 Jun 2020 in Marketing Strategy

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. That sentiment is echoed loudly in
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How One Event Company Transformed in the Face of COVID-19

29 Jun 2020 in Event Marketing

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Physical events are being postponed and cancelled and
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How to Find a Content Marketing Agency to Seriously Grow Your Business

24 Jun 2020 in Content Marketing

Every week I speak to a few startup founders, B2B marketers, consumer brands, even other marketing agencies who are struggling to break through in this crazy and noisy world. And they are all looking to find a Content Marketing Agency to help them grow their business. That’s why content marketing agencies are thriving right now
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Why SaaS Businesses Need to Get Branding and Content Right

24 Jun 2020 in Content Marketing

Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the
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Employee Advocacy on Social Media: How to Make It Work for Your Business

23 Jun 2020 in Employee Activation

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services,
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What’s the Essential Ingredient for Effective Marketing in the Coming Decade?

23 Jun 2020 in Marketing Strategy

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. As I sat down to leaf through the articles one August afternoon in 2016,
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Marketing and the Internet of Things

23 Jun 2020 in Strategy

We’re living in a world of big data. Most households have numerous smart devices, from cellphones and speakers to cars and even entire homes. The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago,
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How to Create and Align Your Content with the Buyer Journey

22 Jun 2020 in Content Marketing

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few
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How to Change Your Brand Perception with Always-On Content Marketing

22 Jun 2020 in Content Marketing

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. If you’ve ever watched old movies set in Vegas, you know that
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