Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.

Article by Michael Brenner

Exploring Manufacturing Audiences: Real-Time, Custom Content Consumption Insights
26 Sep 2019 in Content Marketing
Gaining actionable insights into what your buyers are doing and how you can create a strategy that engages them doesn’t have to break your budget. In fact, these insights are free if you know where to look. The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool
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5 Mistakes to Avoid with Your Employee Activation Program
24 Sep 2019 in Employee Activation
An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could
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Why Documenting Your Content Marketing Strategy Is So Important
23 Sep 2019 in Content Marketing
Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? If you answered “no” to the second question, you’re not alone. According
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What Tools And Tech Should Make Up Your Martech Stack?
23 Sep 2019 in Content Marketing
Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too?
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Exploring HR Audiences: Real-time, Custom Content Consumption Insights
19 Sep 2019 in Content Marketing
B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized content, the pressure is on. Last week I introduced you to one of my latest favorite tools, NetLine’s Audience Explorer, which allows you to search and analyze custom buyer engagement insights across the B2B web in real-time.
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Why Advocacy Marketing Must Include Employees
18 Sep 2019 in Employee Activation
With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a
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4 Content Distribution Strategies That Make Your Web Traffic Soar
17 Sep 2019 in Content Marketing
According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back.
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8 Steps to Create a Great Marketing Plan for Your Event
16 Sep 2019 in Content Marketing
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word
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The Best Digital Marketing Tools for Small Businesses
12 Sep 2019 in Content Marketing
One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them. Gone are
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Exploring IT Audiences: Real-time, Custom Content Consumption Insights
12 Sep 2019 in Content Marketing
Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights. One of the tools I have been using is Audience Explorer from NetLine, which
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