Article by Michael Brenner

  • The 10 Best Digital Marketing Tools for Small Businesses

    One of the most exciting aspects of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. If you have an incredible product or service concept, you have plenty of affordable and user-friendly tools to reach new audiences and market your brand. Gone are the days when a multimillion-dollar marketing budget

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  • How To Attract Google Search Traffic With Fresh Content

    Content freshness is one of the more nuanced areas of SEO, which is why it’s often misunderstood. The fact is that if you publish more often or regularly refresh your content, you’ll master this ranking factor. Having fresh content on your website is good for SEO, but only when the content adequately answers the intent

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  • 20 Landing Page Optimization Techniques To Get More Leads

    Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences,

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  • How to Perform an In-Depth Content Gap Analysis

    When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis. If done

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  • 13 Awesome Directories For Getting Your Business Listed Online

    I remember 20 years ago, opening a store online was a big deal. It was complicated and hard to find opportunities for promotion. Most had to use a platform like eBay; otherwise, it was challenging to get traction online. Promoting your online business now involves a much different landscape. The need to attract users online is

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  • image of our business listed on google

    Get Your Business Listed on Google: The Complete Guide

    Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. But how can you ensure that your webpage gets the traffic that

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  • Why the Best Days of Content Marketing Are Still Ahead of Us

    It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. Doing business almost entirely online

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  • colorful chart going up showing google apps drive growth

    10 Tips On Using Google Apps To Boost Content Marketing

    Late in 2020, Google rebranded its collection of business productivity apps as Google Workspace. Formerly known as G Suite, these apps can transform your content marketing results when you use them to their full potential. Google Workspace retains all your favorite features, like Gmail, Chat, Meet, Calendar, Sheets, Docs, Slides, Drive, and more. As businesses’ needs

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  • Has Content Marketing Saturation Hit Your Industry?

    At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to

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  • site accessibility

    9 Things That Can Dramatically Improve Site Accessibility

    Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. \While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study

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