Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

How to Develop a Content Marketing Strategy to Reach and Convert

17 Nov 2021 in Content Marketing

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more
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21 Marketing Trends You Need to Know For 2022

16 Nov 2021 in Marketing Strategy

The end of the year is a great time to look at digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the
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13 Biggest Content Marketing Challenges in 2022

15 Nov 2021 in Content Marketing

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Content marketing is a journey, and it’s not easy.
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Scarcity Principle: How to Create Demand Using Content Marketing

15 Nov 2021 in Content Marketing

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing
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2022 B2B Marketing Trends That Will Grow Your Business

11 Nov 2021 in Content Marketing

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Content marketing is now the driving force of every B2B strategy and it is important
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The Ultimate Guide to Marketing Your Startup In Year One

10 Nov 2021 in Content Marketing

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Once you have validated product-market fit, it’s time to get the word out, acquire those first new customers, and learn how to scale growth. As I learned in my first
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Influencer Marketing And How To Amplify Your Content

10 Nov 2021 in Content Marketing

Every minute 3,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid content promotion strategy to help people find your content. Influencers who can help amplify your content
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Google Ranking Factors You Need to Know for 2022

09 Nov 2021 in Search Marketing

2022? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan
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5 Surefire Tactics for Website Conversion Rate Optimization

08 Nov 2021 in Demand Generation

Outstanding organic traffic doesn’t mean much if those web visitors aren’t converting into paying customers. Creating great content is a necessity for sure, but it’s important to remember that the real end goal is for readers to act. Conversion rate optimization (CRO) tactics are specifically designed to increase the percentage of visitors who take action
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8 Signs You Need an Agency’s Digital Marketing Services

08 Nov 2021 in Content Marketing

Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital
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