The Smart Company’s Guide to Increasing Employee Engagement
by Michael Brenner on Feb 19, 2019 in Employee Activation
The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her […]
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How to Effectively Automate Content Marketing
by Michael Brenner on Feb 18, 2019 in Content Marketing
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be […]
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How to Launch Your Employee Activation Program in 8 Steps
by Michael Brenner on Feb 12, 2019 in Employee Activation
“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]
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8 Content Marketing Lessons from Google’s Customer Intent Study
by Michael Brenner on Feb 11, 2019 in Content Marketing
Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]
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How to Create Content Your Customers Will Love to Read
by Michael Brenner on Feb 5, 2019 in Content Marketing
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]
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How to Plan Your Blog Content Calendar for the Entire Year
by Michael Brenner on Feb 4, 2019 in Content Marketing
Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. This can be daunting, even for a seasoned […]
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