Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.

Article by Michael Brenner

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)
30 Aug 2019 in Content Marketing
It’s a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the highest ROI-producing
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How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years
29 Aug 2019 in Content Marketing
We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers. Perhaps there is no better example of a great
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33 of the Greatest Marketing Quotes to Inspire Your Strategy
28 Aug 2019 in Strategy
When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing
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How Capgemini Created The Most Massive Content Marketing ROI I’ve Ever Seen (And The Humble Team Behind It)
28 Aug 2019 in Content Marketing
If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. I met Lyly (over the phone) about 5 years ago when she reached out to
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8 Ways to Generate Pre-Event Hype with Content Marketing
27 Aug 2019 in Content Marketing
Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I’ve seen how Content marketing can be an effective way to
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Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination
26 Aug 2019 in Employee Activation
20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now
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Event Marketing Strategy and Timelines for Busy Event Managers
20 Aug 2019 in Event Marketing
Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a
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Content Marketing and Thought Leadership’s Role in Marketing Transformation
20 Aug 2019 in Content Marketing
Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that
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How the Romance Niche Can Help You Fall in Love with Content Marketing Again
19 Aug 2019 in Content Marketing
When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration. This feeling
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The Role of Data and Storytelling in Marketing Transformation
19 Aug 2019 in Content Marketing
Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. Vital to
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