Why Employee Engagement Matters to Marketers
by Michael Brenner on May 21, 2019 in Content Marketing
It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. Improving employee engagement should be a key aim for […]
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How Voice-Activated Tech Will Change Content Marketing
by Michael Brenner on May 20, 2019 in Content Marketing
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes (per a report by NPR and Edison Research) – a growth of 78% in just one year. The use of […]
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The Best Content Marketing Examples
by Michael Brenner on May 16, 2019 in Content Marketing
Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. And now, I’m […]
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The Top Event Marketing Trends for 2019
by Michael Brenner on May 14, 2019 in Event Marketing
In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […]
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5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy
by Michael Brenner on May 13, 2019 in Content Marketing
If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate […]
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5 Examples of Brilliant Online Brand Communities
by Michael Brenner on May 9, 2019 in Content Marketing
The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them […]
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