Article by Michael Brenner

  • add your business to google maps

    How to Add Your Business to Google Maps

    Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search

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  • growth marketing

    A Quick Guide To Successful Growth Marketing

    What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. First, let’s consider what it is. Growth marketing is the next level of traditional marketing. It focuses heavily on building customer relationships, engagement, and authenticity. The goal is to build loyalty. Growth marketing

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  • May The Fourth Be With Your Content Marketing

    A few years ago I attended Content Marketing World in Cleveland where they featured a keynote from Mark Hamill, who (as you know) played mythic hero Luke Skywalker in Star Wars. Before the event I asked myself “WTF does Mark Hamill know about Content Marketing? Well I actually met the man in person. (TRULY mazing

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  • technical content marketing agency

    What to Know About Hiring a Technical Content Marketing Agency

    If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong! Every company today — technical industries included — need content marketing to reach their target audience. But you don’t have to go it alone. You can work with a technical content marketing agency to help you

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  • content marketing strategy template

    The Ultimate Content Marketing Strategy Template

    Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways: A content marketing

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  • content writing

    7 Content Writing Tips Every Writer Needs to Know

    As a content writer, you hold a big responsibility for the brands you write for. It’s your job to accurately capture their brand voice, personality, and value proposition in the content you create. Given that content does much of the work to engage audiences throughout the buyer journey, you’re also responsible for how well they

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  • Hiring a Marketing Consultant? Here’s 6 Things You Must Know

    Are you looking to hire a marketing consultant? You came to the right place! Hiring an outside consultant is a big investment. Not only are you bringing someone new (and external) into your company, but you do it knowing that big strategy changes are on the horizon. There are many considerations to keep in mind:

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  • How SaaS Companies Win with Content Marketing?

    Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. That need makes SaaS companies a perfect fit for content marketing. Can they still win with

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  • outsource your blog content

    7 Signs It’s Time to Outsource Your Blog Content

    Your company needs a great blog. Yes, needs. Blogs are becoming a competitive necessity much in the same way websites emerged in the early 2000s. Nearly every business in both the B2B and B2C sectors are incorporating blogs in some way into their larger digital marketing strategy. But what if you don’t know where to

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  • ecommerce brand

    Why a Weekly Content Service Helps eCommerce Brands Attract More Customers

    The way consumers shop has changed. Today, 87% of consumers begin their product searches on digital channels like search engines. eCommerce brands need great content if they want to connect with their audience and win these potential customers. It’s why a copywriting service for eCommerce retailers has become such a popular option. The truth is,

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