Article by Michael Brenner

  • search bar showing seo best practrices

    9 SEO Best Practices for Blog Traffic Conversions

    Millions of bloggers around the world publish fresh content every day. With so many other companies blogging too, why should you invest time and resources in business blogging? Is the blogging market totally saturated? Business blogging is no longer a nice-to-have for your company, it is necessary for several reasons. Google is the most-visited website

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  • what is content marketing

    What is Content Marketing, Really?

    I’ve been around the world, to marketing conferences, to large brand marketing team meetings, and I’ve spoken to hundreds of marketers who think marketing with content is the same thing as content marketing. In this post, I’m going to give you the definition, the reason why many leading companies use it to drive 6x more

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  • child prodigy calculating the benefits of outsourcing social media

    Why Outsourcing Social Media Right Now Makes Dollars and Sense

    If you’re thinking about outsourcing social media right now, you’re not alone Many of the tech companies, e-commerce founders, and startup CEOs we have been talking to recently are looking into the benefits of outsourcing content creation for blogs, social media, and more But there’s often a misunderstanding of the need for social media content.

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  • The Do-It-Yourself Conversion Rate Optimization (CRO) Audit

    Conversion rate optimization is more important than you might think for your overall bottom dollar. I mean after all, the whole point of marketing is to get prospects to convert to paying customers. But how can you ensure what you’re doing is the best it can be – especially with the digital marketing landscape always

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  • how long content marketing takes image

    How Long Does It Take for Content Marketing to Actually Work?

    “Does content marketing work? How long does it take to start seeing the results I want? Why does content marketing take so long?” We get these types of questions a lot. And yes, content marketing works. It can take around four to five months to start seeing substantial results. Keep in mind that the answer

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  • model picking apples to show how to pick blog themes

    How to Pick Blog Categories and Content Themes

    Remember the old fashion “News” paper. Do you know why it was called that? Noteworthy. Entertainment. Weather. Sports. NEWS! Maybe this was news to you? Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage of politics, business, local news, sports and weather on whatever

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  • How to Boost Employee Content Marketing

    Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos. This is often accomplished through employee generated content. Take this stat

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  • example results from blog writing service

    What Is A Blog Writing Service? (And Why Your Business Needs One)

    In today’s digital world, your website is the lifeblood of your business. And blog articles are the heartbeat, providing a regular rhythm of education, thought leadership and storytelling that addresses your customers’ needs. A weekly blog service allows you to keep a healthy and steady heartbeat. They provide regular mini-appointments with your audience. A Blog

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  • complete guide to fintech

    The Complete Guide to Fintech Content Marketing

    The financial technology market is in a golden-age, a renaissance if you will. It’s the 21st century and everyone wants in on the next big advancement in tech. But just like every other industry, the key to business growth lies in content marketing. If you aren’t effectively using content marketing – check out this graphic

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  • thought leadership and when to use it

    What Is Thought Leadership? And When You Should Use It?

    Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought

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