Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

10 Digital Marketing Tips and Tricks from Top Brands

03 Nov 2021 in Content Marketing

There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are some digital marketing tips and tricks that we can apply from bigger (better funded) brands? The pandemic has pushed many businesses to see the value in digital
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How to Change Your Brand Perception with Always-On Content Marketing

02 Nov 2021 in Content Marketing

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. If you’ve ever watched old movies set in Vegas, you know that
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5 Things to Keep in Mind for Link Building

01 Nov 2021 in Content Marketing

So you’ve got a company blog (we hope!) and you’re ready to see some ROI from your content. That’s great — but it’s not as easy as writing an article, pressing publish, and hoping for the best. Google’s ranking factors dictate whether or not your content shows up in search results, and if it doesn’t,
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How to Create a Case Study That Impresses Any Client

01 Nov 2021 in Content Marketing

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world, where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s
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How to Choose a Content Marketing Platform for Your Business

26 Oct 2021 in Content Marketing

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most effective channels at the optimal times, and providing
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How Much Budget Do You Need for Content Marketing?

26 Oct 2021 in Content Marketing

Just about everybody knows by now that a great content marketing strategy makes a positive impact on business results. The real question is how much is the right amount for your content marketing spend? There are two general schools of thought on this: Invest more to gain more – The bigger your budget the better.
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The ROI-Driven Guide to Content for Email Marketing

25 Oct 2021 in Content Marketing

Think email is an outdated way to communicate with customers? Think again! In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Developing great content for email marketing is one of the most
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The 50 Best Startup Tools For Growing Your Business

22 Oct 2021 in Strategy

Whether you’re thinking about launching a business this year or working on growing one, you probably recognize and understand the importance and value of your year one startup marketing strategy and growth hacking tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or
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The Future of Digital Marketing: Predictions for 2022 and Beyond

21 Oct 2021 in Content Marketing

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable
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18 Content Promotion Tools for Every Strategy

19 Oct 2021 in Content Marketing

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. In 2019, marketers have a surplus of approaches and tools for
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