Michael Brenner, CEO, Marketing Insider Group

Michael Brenner

Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

Article by Michael Brenner

Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market

28 Oct 2020 in Content Marketing

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies. Those workshops were all
Read Full post
How Content Marketing Directly Improves Sales

27 Oct 2020 in Content Marketing

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t
Read Full post
Now Is the Time to Outsource Your Content Marketing Strategy

26 Oct 2020 in Content Marketing

This year has disrupted the economy and changed the way we work on a global scale. While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Within the space of weeks, many organizations were forced to adapt,
Read Full post
Performance Reviews Suck – The Case for Eliminating Annual Reviews

26 Oct 2020 in Employee Activation

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review A famous study by Deloitte found that only 8% of companies believe their performance management drives business value. More so, 58% report it is not an
Read Full post
Follow Dave Grohl’s Example and Pour Your Fans a Beer

23 Oct 2020 in Marketing Strategy

In the various speaking engagements and articles I’ve written in the past few years, I make no secret of the fact I have held 53 jobs. I did not love many of my roles. When I started to dig into the research about employee happiness, I discovered I am not alone. Gallup estimates that 53%
Read Full post
5 Smart Marketing Strategies for Small Businesses

21 Oct 2020 in Marketing Strategy

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. However, growing your small business in the digital
Read Full post
One Interview Question You Can Ask To Make Sure Your New Boss Doesn’t Suck

20 Oct 2020 in Employee Activation

If you’re interviewing for a new job, it can be easy to get wrapped up in the excitement and nervousness. And It’s tough to know what it’s really going to be like once you’re in the hot seat, or even after you’ve landed the job. First, you should realize that the biggest predictor of job
Read Full post
4 Secrets of Webinar Marketing that Drive Revenue

20 Oct 2020 in Demand Generation

Picture this: You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives
Read Full post
Everyone is Miserable! Nobody Cares! And Why That Matters to Your Business

20 Oct 2020 in Employee Activation

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation. But maybe there’s a simple tool anyone could use
Read Full post
How Awareness and Empathy Can Improve Your Job Performance

19 Oct 2020 in Employee Activation

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. A lack of self-awareness in a boss or colleague is not just embarrassing;
Read Full post