Article by Michael Brenner

  • man lifting weights to show boosting web traffic

    21 Ways To Boost Your Website Traffic Right Now

    Ask any marketer what they want for their website and they’ll likely tell you more traffic and more leads. Because you need more traffic in order to gain leads, we’re going to focus here on how you can use content marketing to boost your web traffic. I know what you’re thinking: “everyone is creating more

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  • How Often Should You Blog?

    How Often Should You Blog? [Blog Post Frequency RESEARCH]

    In content marketing, consistency is the key to success. Most organizations use their blog as the corner stone of that consistency. Blogs help you attract new clients every single by answering the questions your audience asks every single day. We believe that blogging with consistency is also necessary for content marketing to work. Frequency really

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  • marketing insider group shares the why and how of internal link building for SEO

    The Why and How of Internal Link Building for SEO

    If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers

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  • man disgusted at digital ads

    Digital Ads Don’t Work And Everyone Knows It

    Does Online Advertising Work? By the title of this article, I’m sure you can guess our short answer is no. We just covered how CEOs don’t think it works. During the pandemic, brands like P&G, Chase Bank, and Uber slashed their ad budgets and saw exactly ZERO impact on their sales revenue. Now we’re seeing

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  • Marketing Insider Group shares the biggest marketing challenges of 2023 according to Open Ai’s ChatGPT chatbot

    What Are The Biggest Challenges Marketers Face In 2023?

    Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the

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  • chart showing example of content marketing performance measures

    Key Metrics to Measure Content Marketing Performance

    Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to

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  • Tablet stock image showing top digital marketing goals and challenges

    Digital Marketing – What Are The Top Goals And Challenges?

    Digital marketing goals and challenges – every business has them. Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Flexibility around these is critical to navigating your way and driving results. Key

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  • 10 colored pencil tips to represent digital marketing tips

    10 Digital Marketing Tips From Top Brands

    There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are the best digital marketing tips and tricks that we can apply from bigger (better funded) brands? The pandemic has pushed many businesses to see the value in

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  • marketing insider group shares how to build the perfect content marketing funnel

    How to Build the Perfect Content Marketing Funnel

    Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic, generate leads and secure conversions. All you need is an effective plan and high-quality content. Luckily, we’ve outlined everything you need to know to understand the content marketing funnel. In

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  • marketing insider group explains domain authority and why it is important

    What Is Domain Authority and Why Is It Important?

    If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured? And most importantly, how do you improve your website’s

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