Are Your Lead Conversion Rates Above Average?

Are Your Lead Conversion Rates Above Average?

by Meghan Huston on Aug 21, 2019 in Demand Generation

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is […]

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Intent Data in Your Marketing Funnel: Challenges and Strategies

Intent Data in Your Marketing Funnel: Challenges and Strategies

by Meghan Huston on Jul 21, 2019 in Content Marketing

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue […]

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5 Ways to Make the Most of Your Demand Generation Efforts

5 Ways to Make the Most of Your Demand Generation Efforts

by Meghan Huston on Jul 17, 2019 in Demand Generation

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as […]

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Why Intent Data is the Future of B2B Marketing

Why Intent Data is the Future of B2B Marketing

by Meghan Huston on Jul 9, 2019 in Content Marketing

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of […]

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How to Use Search Intent Data to Get More Leads

How to Use Search Intent Data to Get More Leads

by Meghan Huston on Jun 24, 2019 in Content Marketing

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. Since the internet has become accessible to a large portion of the global population, the opportunities for growth […]

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Do You Need to Work with a Lead Generation Company?

Do You Need to Work with a Lead Generation Company?

by Meghan Huston on May 30, 2019 in Demand Generation

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. Marketing teams spend all their time and effort to find the best sales leads for their company. Without leads, there wouldn’t be any sales, and without sales, companies would […]

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