How To Use Search Intent Data to Get More Leads

How To Use Search Intent Data to Get More Leads

by Meghan Huston on Jun 24, 2019 in Content Marketing

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. Since the internet has become accessible to a large portion of the global population, the opportunities for growth […]

Read Full Post

Do You Need to Work with a Lead Generation Company?

Do You Need to Work with a Lead Generation Company?

by Meghan Huston on May 30, 2019 in Demand Generation

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. Marketing teams spend all their time and effort to find the best sales leads for their company. Without leads, there wouldn’t be any sales, and without sales, companies would […]

Read Full Post

How to Select the Right Lead Generation Company

How to Select the Right Lead Generation Company

by Meghan Huston on May 21, 2019 in Demand Generation

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top […]

Read Full Post

30 Sales and Marketing Stats You Need to Know for 2019

30 Sales and Marketing Stats You Need to Know for 2019

by Meghan Huston on May 2, 2019 in Content Marketing

It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. Staying on top of sales and marketing trends like these can help you gain […]

Read Full Post

How Are Your Marketing Qualified Leads Performing?

How Are Your Marketing Qualified Leads Performing?

by Meghan Huston on Apr 24, 2019 in Content Marketing

The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. Why? Because not all leads are created equal – while some are simply digital window shoppers, there are Marketing Qualified Leads (MQLs) which should be […]

Read Full Post

5 Ways to Connect with Your Audience on an Emotional Level

5 Ways to Connect with Your Audience on an Emotional Level

by Meghan Huston on Apr 11, 2019 in Content Marketing

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. This refers to […]

Read Full Post