5 Ways to Connect with Your Audience on an Emotional Level

5 Ways to Connect with Your Audience on an Emotional Level

by Meghan Huston on Apr 11, 2019 in Content Marketing

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. This refers to […]

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7 Creative Ways to Personalize Your ABM Strategy

7 Creative Ways to Personalize Your ABM Strategy

by Meghan Huston on Apr 4, 2019 in Marketing Strategy

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Account-Based Marketing (ABM) is a relatively new concept in B2B marketing […]

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How to Clean Dirty Data and Increase Your Marketing ROI

How to Clean Dirty Data and Increase Your Marketing ROI

by Meghan Huston on Apr 2, 2019 in Marketing Strategy

Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it.  So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM […]

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7 Common Mistakes When Using Social Media for B2B Lead Generation

7 Common Mistakes When Using Social Media for B2B Lead Generation

by Meghan Huston on Mar 21, 2019 in Content Marketing

With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your B2B business’s lead generation efforts. However, some digital marketers may not be utilizing this channel to its full potential. Becoming a well-rounded B2B marketer means conquering your way through social media. Behind […]

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