Article by Meghan Huston

  • 7 Creative Ways to Personalize Your ABM Strategy

    It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Account-Based Marketing (ABM) is a relatively new concept in B2B marketing

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  • How to Clean Dirty Data and Increase Your Marketing ROI

    Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it.  So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM

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  • 13 Common Mistakes When Using Social Media for B2B

    With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your B2B business’s lead generation efforts. However, some digital marketers may not be utilizing this channel to its full potential. Becoming a well-rounded B2B marketer means conquering your way through social media. Behind

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