How Your Content Marketing Strategy Benefits All Departments

How Your Content Marketing Strategy Benefits All Departments

by Michael Brenner on Jun 18, 2019 in Content Marketing

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration. After all, it’s a marketing strategy and that is what the marketing team is for. But restricting the responsibility of developing and carrying out your content marketing […]

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Time To Define Your Internal Content Marketing Strategy

Time To Define Your Internal Content Marketing Strategy

by Michael Brenner on Jun 17, 2019 in Content Marketing

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income. However, there is another group of people who can be reached with content marketing that you probably haven’t considered […]

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Why Employee Engagement is the New Content Marketing Strategy

Why Employee Engagement is the New Content Marketing Strategy

by Michael Brenner on Jun 10, 2019 in Employee Activation

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Quick Takeaways: Employees can be the […]

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10 Content Promotion Tools You Need to Consider

10 Content Promotion Tools You Need to Consider

by Michael Brenner on Jun 4, 2019 in Content Marketing

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. In 2019, marketers have a surplus of approaches and tools for […]

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5 Ways to Improve the ROI of Your Content Marketing

5 Ways to Improve the ROI of Your Content Marketing

by Michael Brenner on May 22, 2019 in Content Marketing

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]

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How to Scale Your Content Marketing For Measurable Business Growth

How to Scale Your Content Marketing For Measurable Business Growth

by Michael Brenner on May 6, 2019 in Content Marketing

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the time. It’s vital that as your business grows, you also scale your […]

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