How to Choose a Content Marketing Platform for Your Business

How to Choose a Content Marketing Platform for Your Business

by Michael Brenner on Apr 15, 2019 in Content Marketing

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most effective channels at the optimal times, and providing […]

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6 Metrics to Measure Content Performance

6 Metrics to Measure Content Performance

by Michael Brenner on Apr 10, 2019 in Content Marketing

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content. Sometimes the content that you think is the best quality just […]

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Artificial Intelligence Vs. Content Intelligence – What’s the Difference?

Artificial Intelligence Vs. Content Intelligence – What’s the Difference?

by Michael Brenner on Mar 25, 2019 in Artificial Intelligence

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? Quick Takeaways: AI is technology that enables software and devices to mimic human behavior. Content Intelligence […]

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6 Examples of AI in Email Marketing

6 Examples of AI in Email Marketing

by Michael Brenner on Feb 27, 2019 in Artificial Intelligence

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […]

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How to Improve Customer Segmentation with AI

How to Improve Customer Segmentation with AI

by Michael Brenner on Feb 20, 2019 in Artificial Intelligence

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to […]

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5 Essential Benefits of AI for Digital Marketers

5 Essential Benefits of AI for Digital Marketers

by Michael Brenner on Feb 14, 2019 in Artificial Intelligence

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one. Investing in new technology is […]

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