Why AI is Better Than A/B Testing

Why AI is Better Than A/B Testing

by Michael Brenner on Dec 12, 2018 in Marketing Strategy

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, […]

Read Full Post

6 Examples of AI Marketing

6 Examples of AI Marketing

by Michael Brenner on Dec 5, 2018 in Artificial Intelligence

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago. We’re still in the very early stages of using AI in marketing but even so, there are some […]

Read Full Post

4 Ways Your Competitors Are Using AI to Improve their CX

4 Ways Your Competitors Are Using AI to Improve their CX

by Michael Brenner on Aug 20, 2018 in Content Marketing

Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. The fact is, customer experience is the top priority for 71% of B2B businesses. 37% […]

Read Full Post

Can Your CRM Predict the Future?

Can Your CRM Predict the Future?

by Michael Brenner on Aug 6, 2018 in Marketing Strategy

91% of leading marketers are already using or are fully committed to predictive marketing. Today, the majority of CRM vendors offer some level of predictive analytics capabilities within their software. And the majority of marketers who use predictive analytics—alongside a CRM—are thriving, achieving better ROI and maximizing the lifetime value of a customer. But the […]

Read Full Post