How Will AI Change the Face of Digital Marketing in 2019?

How Will AI Change the Face of Digital Marketing in 2019?

by Michael Brenner on Jan 7, 2019 in Artificial Intelligence

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year. As we near the end of […]

Read Full Post

How to Transform your Content Marketing with Artificial Intelligence

How to Transform your Content Marketing with Artificial Intelligence

by Michael Brenner on Jan 3, 2019 in Artificial Intelligence

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your competitors? If you’re experiencing any of these warning signals, it’s a […]

Read Full Post

Enhance Personalization with Artificial Intelligence

Enhance Personalization with Artificial Intelligence

by Michael Brenner on Dec 19, 2018 in Artificial Intelligence

Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions and preferences. While this method of marketing using customer information […]

Read Full Post

Why AI is Better Than A/B Testing

Why AI is Better Than A/B Testing

by Michael Brenner on Dec 12, 2018 in Marketing Strategy

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, […]

Read Full Post

6 Examples of AI Marketing

6 Examples of AI Marketing

by Michael Brenner on Dec 5, 2018 in Artificial Intelligence

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago. We’re still in the very early stages of using AI in marketing but even so, there are some […]

Read Full Post

4 Ways Your Competitors Are Using AI to Improve their CX

4 Ways Your Competitors Are Using AI to Improve their CX

by Michael Brenner on Aug 20, 2018 in Content Marketing

Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. The fact is, customer experience is the top priority for 71% of B2B businesses. 37% […]

Read Full Post