6 Examples of AI in Email Marketing

6 Examples of AI in Email Marketing

by Michael Brenner on Feb 27, 2019 in Artificial Intelligence

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […]

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How to Improve Customer Segmentation with AI

How to Improve Customer Segmentation with AI

by Michael Brenner on Feb 20, 2019 in Artificial Intelligence

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to […]

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5 Essential Benefits of AI for Digital Marketers

5 Essential Benefits of AI for Digital Marketers

by Michael Brenner on Feb 14, 2019 in Artificial Intelligence

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one. Investing in new technology is […]

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The 6 Biggest Challenges to AI Marketing Success

The 6 Biggest Challenges to AI Marketing Success

by Michael Brenner on Feb 6, 2019 in Artificial Intelligence

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren’t any pitfalls when it comes to using AI in marketing. A survey carried […]

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How to Boost Your Conversion Rate With Predictive Lead Scoring

How to Boost Your Conversion Rate With Predictive Lead Scoring

by Michael Brenner on Jan 14, 2019 in Sales Alignment

To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads? It can be very difficult for a human to accurately identify high-quality leads, even with a large amount of data. In fact, the more data you […]

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What Is Smart Content And How Can It Work For You?

What Is Smart Content And How Can It Work For You?

by Michael Brenner on Jan 8, 2019 in Content Marketing

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your content marketing agency! “Smart content” is one of those terms that has popped up in the last few years. There’s definitely a lot of excitement […]

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