The 9 Best Ecommerce UGC Campaigns on Instagram

The 9 Best Ecommerce UGC Campaigns on Instagram

by Michael Ugino on Feb 15, 2018 in Content Marketing

You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. They’re pretty much all the same frying […]

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We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found

We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found

by Michael Ugino on Dec 7, 2017 in Marketing Strategy

55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite. Mega marketplaces, like Amazon, may offer high visibility, but other online selling platforms offer equally important advantages. A smaller marketplace, like Walmart, has less competition, making it an easier space for sellers to attract buyers. Individual web stores empower sellers to control their brand and…

The post We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found appeared first on Sellbrite.

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The Psychology of Competitive Pricing

The Psychology of Competitive Pricing

by Michael Ugino on Oct 26, 2017 in Marketing Strategy

Pricing is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only your competitions’ […]

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5 Key Things to Know About Email Marketing for Ecommerce

5 Key Things to Know About Email Marketing for Ecommerce

by Michael Ugino on Sep 28, 2017 in Content Marketing

Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you […]

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