Article by Mikel Fields

  • content marketing calendar

    How to Keep Content Moving This Summer

    The internet never sleeps, nor does it ever go on vacation. If you’ve been marketing your product or service online, you know how difficult it can be to come up with fresh, insightful content. The online world’s appetite for valuable content is insatiable. However, you also know that even the best of your employees are

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  • skeptical teenager for coaxing gen z into your store

    How to Coax Gen Z Into Your Store

    Whenever the subject turns to Gen Z and its buying habits, just about any savvy business owner or marketer is likely to tell you the same thing. If your products or services aren’t showing up on a Gen Z-er’s smartphone, you probably aren’t showing up at all, at least as far as they are concerned.

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  • 5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

    5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

    Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is

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  • hip woman listening to audio marketing

    3 Tips to Advance Your Audio Marketing Efforts

    Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing

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  • digital marketing for local marketing

    5 Trends In Digital Marketing That Can Affect Local Marketing

    Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be

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