Mikel Fields, Author at Marketing Insider Group

Mikel Fields

Mikel is the Managing Partner of Castello Branco Fields that consults brands strategy for small businesses and growing brands that are making an impact in their local market. Mikel's clients typically already have a proven concept and an established brand but need help with finding and executing a brand strategy that increases local and regional brand awareness to better scale their businesses model.

Article by Mikel Fields

How to Master Your Product Packaging

19 Sep 2022 in Branding

Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Of course, there’s more to packaging than just utility. It’s also an important marketing factor that can play a
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How to Keep Content Moving This Summer

21 Jun 2022 in Content Marketing

The internet never sleeps, nor does it ever go on vacation. If you’ve been marketing your product or service online, you know how difficult it can be to come up with fresh, insightful content. The online world’s appetite for valuable content is insatiable. However, you also know that even the best of your employees are
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How to Coax Gen Z Into Your Store

07 Feb 2022 in Marketing Strategy

Whenever the subject turns to Gen Z and its buying habits, just about any savvy business owner or marketer is likely to tell you the same thing. If your products or services aren’t showing up on a Gen Z-er’s smartphone, you probably aren’t showing up at all, at least as far as they are concerned.
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5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

06 Oct 2021 in Social Media

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is
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3 Tips to Advance Your Audio Marketing Efforts

06 Sep 2021 in Content Marketing

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing
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5 Trends In Digital Marketing That Can Affect Local Marketing

11 Feb 2021 in Marketing Strategy

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be
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