2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy
by Mark Nardone on Dec 17, 2018 in Marketing Strategy
With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors. PAN Communications sought out the full spectrum of predictions from our clients and top influencers in the industry. Marketers are catching on to technology’s role within marketing – but this comes with a […]
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Is It Time to Reengineer your Marketing and Communications Department? [Infographic]
by Mark Nardone on Dec 13, 2018 in Content Marketing
Modern communication departments have rapidly evolved over the last few years to keep up with the overall transformation of the industry. Inspired by the change, PAN Communications and The Holmes Report dug a little deeper into what this means for the current agency and client model. Where have improvements been made in terms of collaboration […]
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Why Change is Happening Now for Agency Models
by Mark Nardone on Nov 28, 2018 in Marketing Strategy
We’ve spoken with hundreds of marketing and PR professionals over the last few years about their challenges in this “always on” customer-centric world. Opinions often vary but the gist is: 1) I need a team to be my arms and legs to the media. 2) I want to create stories that consistently drive awareness. Or […]
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CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey
by Mark Nardone on Aug 28, 2018 in Marketing Strategy
Guest post by Mark Nardone, PAN Communications “We would like to believe we’re logical creatures. But it turns out we’re not. It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital. Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since […]
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CMO Insights: Why CMOs Need to Drive Disruptive Growth
by Mark Nardone on Aug 22, 2018 in Marketing Strategy
The Facts Up Front: 50% of organizations state that their CMOs are the ones most responsible for driving disruptive growth. (Accenture) 67% of business owners believe that by 2020 marketing will be a revenue generator for their organizations. (Marketo) 30% of CMOs will be let go for not mastering the blended skill set of design […]
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CMO Insights: Putting People Before Data
by Mark Nardone on Aug 1, 2018 in Marketing Strategy
It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? Do you feel like the brand resonates at each […]
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