Article by Nate Vickery

  • 4 Tips for Creating a Successful Link Building Strategy

    Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being

    Read Full post
  • Top 7 Tools for Creating a Strong Brand Identity

    Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even non-profit organizations.   What Exactly Is Brand Identity? Brand identity refers to the collection

    Read Full post
  • How to Best Utilize Retargeting to Improve Your Conversion Rates

    Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior. But, things don’t have to be this bad because unlike brick-and-mortar

    Read Full post
  • 5 Best Tactics for Quickly Boosting the Digital Presence of your Business

    What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach

    Read Full post
  • 3 Best Strategies for Strengthening Brand Equity

    Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential. What we’re talking about here is brand value, and PayPal’s value could

    Read Full post
  • Make an Impact: Intelligent Social Media Marketing

    Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and

    Read Full post
  • The State of Social Media Influencer Marketing in 2017

    As an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. You must have

    Read Full post
  • Three Things Every Content Writer Needs to Know

    Content marketing is on the rise. In 2017, it’s one of the more popular subjects on the Web. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal. This is because content marketing

    Read Full post
  • Marketing Operations: Your Key to Streamlining Silos and Getting Growth

    Businesses have always traditionally kept their departments separate, especially larger firms, but many departments can work much more effectively when brought together. As a business, you have overall goals and every department within your business should be working towards these goals. This is much easier when they are able to effectively work together, while developments

    Read Full post
  • 10 Stats About Video that Marketers Need To Know

    The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. In 2015, the average was 5

    Read Full post