6 Tools Digital Marketers Want for Christmas

6 Tools Digital Marketers Want for Christmas

by Nate Vickery on Dec 19, 2017 in Marketing Strategy

To survive in today’s competitive digital marketing landscape, you need to be intuitive, social media-savvy, and persistent. Most importantly, you need to be a jack of all trades. To save time and make your job simpler, you will have to rely on a wide range of digital marketing tools. Whether you’re analyzing off-page backlinks or […]

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5 Best Tactics for Quickly Boosting the Digital Presence of your Business

5 Best Tactics for Quickly Boosting the Digital Presence of your Business

by Nate Vickery on Oct 23, 2017 in Marketing Strategy

What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach […]

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3 Best Strategies for Strengthening Brand Equity

3 Best Strategies for Strengthening Brand Equity

by Nate Vickery on Oct 18, 2017 in Marketing Strategy

Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential. What we’re talking about here is brand value, and PayPal’s value could […]

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Make an Impact: Intelligent Social Media Marketing

Make an Impact: Intelligent Social Media Marketing

by Nate Vickery on Sep 19, 2017 in Social Media

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and […]

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The State of Social Media Influencer Marketing in 2017

The State of Social Media Influencer Marketing in 2017

by Nate Vickery on Jul 18, 2017 in Social Media

As an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. You must have […]

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Three Things Every Content Writer Needs to Know

Three Things Every Content Writer Needs to Know

by Nate Vickery on Jun 15, 2017 in Content Marketing

Content marketing is on the rise. In 2017, it’s one of the more popular subjects on the Web. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal. This is because content marketing […]

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