4 Tips for Creating a Successful Link Building Strategy

4 Tips for Creating a Successful Link Building Strategy

by Nate Vickery on Sep 18, 2018 in Marketing Strategy

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being […]

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Top 7 Tools for Creating a Strong Brand Identity

Top 7 Tools for Creating a Strong Brand Identity

by Nate Vickery on Aug 16, 2018 in Marketing Strategy

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even non-profit organizations.   What Exactly Is Brand Identity? Brand identity refers to the collection […]

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How to Best Utilize Retargeting to Improve Your Conversion Rates

How to Best Utilize Retargeting to Improve Your Conversion Rates

by Nate Vickery on Jul 30, 2018 in Marketing Strategy

Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior. But, things don’t have to be this bad because unlike brick-and-mortar […]

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6 Tools Digital Marketers Want for Christmas

6 Tools Digital Marketers Want for Christmas

by Nate Vickery on Dec 19, 2017 in Marketing Strategy

To survive in today’s competitive digital marketing landscape, you need to be intuitive, social media-savvy, and persistent. Most importantly, you need to be a jack of all trades. To save time and make your job simpler, you will have to rely on a wide range of digital marketing tools. Whether you’re analyzing off-page backlinks or […]

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5 Best Tactics for Quickly Boosting the Digital Presence of your Business

5 Best Tactics for Quickly Boosting the Digital Presence of your Business

by Nate Vickery on Oct 23, 2017 in Marketing Strategy

What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach […]

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3 Best Strategies for Strengthening Brand Equity

3 Best Strategies for Strengthening Brand Equity

by Nate Vickery on Oct 18, 2017 in Marketing Strategy

Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential. What we’re talking about here is brand value, and PayPal’s value could […]

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