Article by Rebecca Haynes

  • How to Choose the Right Martech Tool for Your B2B Tech Brand

    Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing. How can marketers possibly choose between all of them when the offerings are seemingly endless? While traditionally marketers have been known

    Read Full post
  • Get Peak Brand Trust with a Thought Leadership Program

    Whether you’re a growing brand or one that’s established and at the forefront of your industry, brand trust will always be top of mind. 62 percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent), establishing authority (ten percent) and finally disrupting their industry (six

    Read Full post