5 Demand Generation Tips You Need To Know

5 Demand Generation Tips You Need To Know

by Rob Krekstein on Sep 14, 2016 in Demand Generation

With Marketing and Sales on opposite sides of the Grand Canyon (given their mind set and nature), you need a group to bridge the gap, enter Demand Generation.  Here are 5 tips to help you create and manage a “Best In Class” Demand Generation Program: 1. Data Quality and Data Management is critical As Companies are […]

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The Old Demand Generation Model Versus The New

The Old Demand Generation Model Versus The New

by Rob Krekstein on Sep 1, 2015 in Demand Generation

Many Companies still feel that the optimal approach for generating revenue is to have the Account Executive be responsible for managing the data, hunting for prospects, qualifying the prospect, presenting and closing. This outdated concept is not only ineffective but results in an anemic pipeline as well as lower revenues. The main reason companies are […]

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Stay The Course With Demand Generation  

Stay The Course With Demand Generation  

by Rob Krekstein on Jun 23, 2015 in Demand Generation

When discussing Demand Generation Strategy you should always look at all options before making a decision. That being said too often we try to “outsmart” everyone else and choose a different path as it feels daring and exciting. Sadly this new adventurous path often leads to disaster. A wise man once said, “if it ain’t […]

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4 Steps To Success In The New Demand Generation World

4 Steps To Success In The New Demand Generation World

by Rob Krekstein on Jun 4, 2014 in Demand Generation

Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business […]

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Who Is Responsible For Demand Generation? Marketing or Sales

Who Is Responsible For Demand Generation? Marketing or Sales

by Rob Krekstein on Nov 25, 2013 in Demand Generation

Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from […]

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5 Steps To Emails That Get You New Customers

5 Steps To Emails That Get You New Customers

by Rob Krekstein on Sep 20, 2012 in Demand Generation

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of […]

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