What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts

What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts

by Rohan Ayyar on Nov 20, 2018 in Marketing Strategy

As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck […]

Read Full Post

4 Ways Small Businesses Can Take on Behemoths and Win

4 Ways Small Businesses Can Take on Behemoths and Win

by Rohan Ayyar on Jul 31, 2018 in Marketing Strategy

Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this? Because for some strange reason, when we think “economy” we think of the Amazons, Googles […]

Read Full Post

Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment

Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment

by Rohan Ayyar on Jun 25, 2018 in Marketing Strategy

Nope. This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). In fact, the surge of articles “advising” how to deal with this group is now dying down. That doesn’t mean businesses have cracked this segment or that they fully understand how to market […]

Read Full Post

Can You Defend Yourself from these Digital Marketing Campaign Killers?

Can You Defend Yourself from these Digital Marketing Campaign Killers?

by Rohan Ayyar on Jan 22, 2018 in Marketing Strategy

By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion dollars to grab the ever-increasing prospects of connecting with customers online. However, this great opportunity for success also comes with an increasing chance of failure – in fact, a CoSchedule survey found that […]

Read Full Post

5 Audience Engagement Hacks for Live Video Marketing

5 Audience Engagement Hacks for Live Video Marketing

by Rohan Ayyar on Nov 3, 2017 in Content Marketing

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […]

Read Full Post

3 Strategies to Help First-Time Bloggers Become Thought Leaders

3 Strategies to Help First-Time Bloggers Become Thought Leaders

by Rohan Ayyar on Sep 12, 2017 in Content Marketing

Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound […]

Read Full Post