Rohan Ayyar, Author at Marketing Insider Group

Rohan Ayyar

Rohan is the Regional Marketing Manager for India at SEMrush. He is an experienced digital marketer who has worked both agency and in-house, developing data-driven strategies for SEO, PPC, social media and content marketing. Rohan is also an avid business and tech blogger, with insights featured on publications like Fast Company, Business World, Search Engine Journal and Adweek.

Article by Rohan Ayyar

Is There Such A Thing As “Cheap” SEO?

22 Sep 2021 in Content Marketing

Focusing on SEO is one of the most necessary aspects of running a modern digital business. In this article, we’ll show you how and why SEO is important, and when paired with consistent content, can deliver the highest ROI of any marketing approach. In a recent survey, 84% of businesses are reported to be increasing
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What Does 2019 Hold for Digital Marketing? Agency Owners Bare Their Hearts

20 Nov 2018 in Strategy

As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck
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4 Ways Small Businesses Can Take on Behemoths and Win

31 Jul 2018 in Strategy

Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this? Because for some strange reason, when we think “economy” we think of the Amazons, Googles
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Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment

25 Jun 2018 in Strategy

Nope. This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). In fact, the surge of articles “advising” how to deal with this group is now dying down. That doesn’t mean businesses have cracked this segment or that they fully understand how to market
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Can You Defend Yourself from these Digital Marketing Campaign Killers?

22 Jan 2018 in Strategy

By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion dollars to grab the ever-increasing prospects of connecting with customers online. However, this great opportunity for success also comes with an increasing chance of failure – in fact, a CoSchedule survey found that
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5 Audience Engagement Hacks for Live Video Marketing

03 Nov 2017 in Content Marketing

It shouldn’t be a surprise by now that live video marketing is one of the hottest video marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A
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3 Strategies to Help First-Time Bloggers Become Thought Leaders

12 Sep 2017 in Content Marketing

Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound
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Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

31 Aug 2017 in Content Marketing

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – your Facebook organic reach could be as
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How to Ramp Up Your B2B Sales Lead Generation with Social Media

24 Jul 2017 in Demand Generation

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling
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5 Ways Startups and SMBs Can Chart Success with Content Marketing

08 Jun 2017 in Content Marketing

The digitalization of services and trade has changed the face of the advertising and marketing forever. Just a couple of decades ago, it would take huge budgets to fund things like TV commercials or radio jingles. Indeed, marketing has for long been like throwing out a giant net and hoping for a good catch. Now,
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