5 Foundational Steps to Follow When Developing a Visual Brand

5 Foundational Steps to Follow When Developing a Visual Brand

by Sara McGuire on Apr 18, 2019 in Branding

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. In many cases, visuals are more memorable than […]

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5 Essential Visuals to Make Your Elearning Course More Engaging

5 Essential Visuals to Make Your Elearning Course More Engaging

by Sara McGuire on Aug 22, 2018 in Content Marketing

Creating an elearning course takes a ton of time and effort, but the payoff can be huge. An elearning course is an opportunity to educate your audience about a topic related to your product and to position you/your business as thought leaders in your field. They can also be a significant revenue source. That is, […]

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How to Reduce, Reuse and Repurpose Top-Performing Content Into Visuals

How to Reduce, Reuse and Repurpose Top-Performing Content Into Visuals

by Sara McGuire on Jun 28, 2018 in Content Marketing

Let’s just say it upfront: creating content is time-consuming.  Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we’ve seen many times over, that isn’t the case. Consistent, quality content takes time and effort to produce. Ok, […]

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