Facing the truth isn’t easy. But you have to do it when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and [...]
You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger [...]
Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic [...]
Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes [...]
It’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The [...]
- 5 Marketing Strategies for a Record-Breaking Brand Launch | broadcastingnews[…] post 5 Marketing Strategies for a R...