Article by Shayla Price

  • 5 Ways to Protect Your Business Against Brandjacking

    Imagine that cyber pirates have seized your business’s online identity. They now have control over your public communication channels, including your website and social media platforms. This deliberate takeover is brandjacking. It’s the act of assuming the online identity of a brand with the intention of ruining the company’s reputation. Brandjacking negatively affects your credibility.

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  • 5 Painful Truths Damaging Your Content Marketing Strategy

    Facing the truth isn’t easy. But you have to do it when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it. Check out the

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  • 5 Bold Ideas for Content Strategists in 2017

    You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. “People used to vote with their wallets, and now they vote with their time. If you

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  • 3 Ways to Create Customer-Driven Content

    Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective. Content marketing

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  • How Branding Can Make or Break The Customer Experience

    Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company. When enough individuals arrive at the same gut feeling, a company can be said

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  • Why Most Outreach Emails Suck

    For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important. The goal is not to bore the recipient or waste her time. If you do,

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  • 15 Must-Read Tweets from Top SaaS Marketing Influencers

    Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the

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  • 5 Ways to Create Super-Addictive Loyalty Programs

    You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company

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  • 5 Amazing Ways to Spark B2B Marketing Creativity

    B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on

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  • 11 Must-Read Books for Ambitious Leaders

    Reading is more than fundamental. It’s essential to becoming a great leader. What you read has a profound effect on your decisions and lifestyle choices. We learn how to operate in this world by gaining valuable knowledge from people who came before us. Leadership involves taking insights from internal and external experiences. And one way

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