5 Ways to Protect Your Business Against Brandjacking

5 Ways to Protect Your Business Against Brandjacking

by Shayla Price on Jan 29, 2018 in Marketing Strategy

Imagine that cyber pirates have seized your business’s online identity. They now have control over your public communication channels, including your website and social media platforms. This deliberate takeover is brandjacking. It’s the act of assuming the online identity of a brand with the intention of ruining the company’s reputation. Brandjacking negatively affects your credibility. […]

Read Full Post

5 Painful Truths Damaging Your Content Marketing Strategy

5 Painful Truths Damaging Your Content Marketing Strategy

by Shayla Price on Mar 29, 2017 in Content Marketing

Facing the truth isn’t easy. But you have to do it when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it. Check out the […]

Read Full Post

5 Bold Ideas for Content Strategists in 2017

5 Bold Ideas for Content Strategists in 2017

by Shayla Price on Jan 10, 2017 in Marketing Strategy

You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. “People used to vote with their wallets, and now they vote with their time. If you […]

Read Full Post

3 Ways to Create Customer-Driven Content

3 Ways to Create Customer-Driven Content

by Shayla Price on Sep 15, 2016 in Content Marketing

Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective. Content marketing […]

Read Full Post

How Branding Can Make or Break The Customer Experience

How Branding Can Make or Break The Customer Experience

by Shayla Price on Sep 5, 2016 in Marketing Strategy

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company. When enough individuals arrive at the same gut feeling, a company can be said […]

Read Full Post

5 Marketing Strategies for a Record-Breaking Brand Launch

5 Marketing Strategies for a Record-Breaking Brand Launch

by Shayla Price on Aug 2, 2016 in Marketing Strategy

It’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The weeks leading up to the launch will be crucial for your business. Engagement starts now. Start talking with future customers today. “[T]he process […]

Read Full Post