Why Most Outreach Emails Suck

Why Most Outreach Emails Suck

by Shayla Price on Jul 11, 2016 in Marketing Strategy

For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important. The goal is not to bore the recipient or waste her time. If you do, […]

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15 Must-Read Tweets from Top SaaS Marketing Influencers

15 Must-Read Tweets from Top SaaS Marketing Influencers

by Shayla Price on Jun 23, 2016 in Social Media

Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the […]

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5 Ways to Create Super-Addictive Loyalty Programs

5 Ways to Create Super-Addictive Loyalty Programs

by Shayla Price on Jun 2, 2016 in Marketing Strategy

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […]

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5 Amazing Ways to Spark B2B Marketing Creativity

5 Amazing Ways to Spark B2B Marketing Creativity

by Shayla Price on May 5, 2016 in Marketing Strategy

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […]

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11 Must-Read Books for Ambitious Leaders

11 Must-Read Books for Ambitious Leaders

by Shayla Price on Mar 28, 2016 in Marketing Strategy

Reading is more than fundamental. It’s essential to becoming a great leader. What you read has a profound effect on your decisions and lifestyle choices. We learn how to operate in this world by gaining valuable knowledge from people who came before us. Leadership involves taking insights from internal and external experiences. And one way […]

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Why Aren’t You Co-Marketing?

Why Aren’t You Co-Marketing?

by Shayla Price on Mar 15, 2016 in Marketing Strategy

It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Why? Because teams don’t truly understand the value of working with one another. “Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […]

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