Article by Shayla Price

  • Why Aren’t You Co-Marketing?

    It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Why? Because teams don’t truly understand the value of working with one another. “Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns

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  • 5 Ways User-Generated Content Amplifies Your Social Media Strategy

    Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Consumers are sharing

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  • Why Customer-Focused Content Should Be A Priority

    There’s a shift happening right before our eyes. According to a research by Deloitte and Touche notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on company-centered messaging. Now, businesses must cater fully to their audience. And simply replacing

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  • 4 Ways to Survive a Social Media Disaster

    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale online

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