5 Ways User-Generated Content Amplifies Your Social Media Strategy

5 Ways User-Generated Content Amplifies Your Social Media Strategy

by Shayla Price on Mar 1, 2016 in Social Media

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Consumers are sharing […]

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Why Customer-Focused Content Should Be A Priority

Why Customer-Focused Content Should Be A Priority

by Shayla Price on Feb 15, 2016 in Content Marketing

There’s a shift happening right before our eyes. Research notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on company-centered messaging. Now, businesses must cater fully to their audience. And simply replacing a few words in your existing content […]

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4 Ways to Survive a Social Media Disaster

4 Ways to Survive a Social Media Disaster

by Shayla Price on Feb 9, 2016 in Social Media

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale online […]

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