Sophie Brenner

The right PPC strategy is a surefire way to increase visibility and SEO. Figuring out how to best your competitors in this

AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawl

PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is nec

Ever heard of a content-enabled campaign? Content-enabled campaigns refer to a series of strategies that align content and

Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solution

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even thoug