Article by Steve Olenski

  • Is The Smartphone Market Oversaturated?

    Word on the street for marketers, at least in the United States, is that the smartphone market is on the brink of becoming supersaturated, that it is ready to plateau as far as growth and sales are concerned. What do the statistics say? Here in the United States the Pew Center for Research recently discovered

    Read Full post
  • Ways To Fuse Social Media With Print Media

    Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can

    Read Full post
  • Your Marketing Campaign Is Dead. Why Isn’t It Working?

    After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when

    Read Full post
  • How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

    Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in

    Read Full post
  • How To Get More Out Of Your Marketing Team

    It takes a special kind of person to be a team leader.  A good team leader possesses the ability to inspire others and clearly and openly communicate with their team.  A good team leader is honest and transparent, and never leaves their team guessing.  Anyone can be a boss, but not everyone can be a

    Read Full post
  • 4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked

    Thanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection. The number of self-employed entrepreneurs increases every year, as the Bureau of Labor Statistics (BLS) suggests the number of self-employed people in the U.S. has grown by nearly 150,000 since 2014 to 8,751,000. As the number of

    Read Full post
  • Small Business Marketing: Brands On A Budget

    Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so

    Read Full post
  • How to Market E-Commerce in 2017

    We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? What do the stats and analytics tell you? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and

    Read Full post
  • 12 Top Business Keynote Speakers To See in 2017

    There’s no way to fully predict what’s in store for leaders in 2017 – how the marketplace will change, what trends will emerge or fade, how politics, wars, or natural disasters will reshape our world. But we can feel confident in this: There will be challenges. How will we rise to meet them? One way,

    Read Full post
  • 7 Email Marketing Automation Tips For Brand Marketers

    An email list is invaluable to your business. Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. Right now, it’s estimated that around 90% of businesses don’t automate their marketing. The 10% that do have a

    Read Full post