Article by Steve Olenski

  • 3 Reasons Why Brand Marketing Needs To Go Visual

    For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by transcending borders coupled with the importance of individual

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  • How Inbound Marketing Killed Cold Calling

    The No. 1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. Inbound

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  • How Brands Can Leverage The Insatiable Demand For Video Content

    Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content over all other content choices. According to Animoto’s 2015 Online and Social Video Marketing Study, video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product

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  • Branded Content, Equity Content And Why Brands Need To Know The Difference

    For advertisers and those in the entertainment industry there’s a pretty important event going over in Cannes — yes the same Cannes where the iconic film festival is held. Cannes Lions international Festival of Creativity, is an eight-day program “of creative inspiration, celebration, education and networking” for branded communications professionals. This year, however, this was a

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  • For Real Marketing Success, Focus On Your Superfans

    Marketing tools and techniques shift at dramatic speeds. Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment.  However, throughout all the technological changes that

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  • The Skills Today’s Marketers Need

    Research by Fractl & Moz, which looked at more than 75,000 job listings on Indeed.com during the month of June last year, discovered that skills in marketing are in very high demand. However, hiring managers are getting pickier about skills and talent. Kelsey Libert, vice president of Marketing at Fractl, says there is a skills

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  • Four Key Principles Of Cross Channel Marketing

    Today the term “cross channel marketing” is old news for marketers. At least it better be. According to one report, in this year alone successful marketers are nearly 35 times more likely to use cross channel marketing with their customers vs. under-performing teams who struggle to use this tactic at all. Many marketers are still trying to

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  • When Too Much Focus On Customer Experience Is A Bad Thing

    Has customer experience become too much of a focus? Before you call for my head for uttering marketing blasphemy, hear me out. For the record, I do not believe that there can ever be such a thing as too muchfocus on customer experience – from a practical application side of things, that is. Of course, the

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  • The Formula For Balancing The Math And Magic Of Marketing

    The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person – and not everything about human beings

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  • 7 Steps To Building Your Client List

    Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a

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