Article by Steve Olenski

  • 7 Strategies To Help Build The Perfect Blog For Your Business

    No marketing strategy is complete without the one element that accelerates viewer traffic and creates a competitive edge: the blog. Those who forgo this invaluable lead-generation tool are missing a golden opportunity for higher conversions and greater ROI. And the key word: visibility. What better way to communicate vision and streamline brand identity than with

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  • Don’t Just Sell: How To Make Customers Buy

    Almost all businesses today say they want to focus on customers’ needs and delight them with great offerings in order to make them buy. However, only a handful of businesses in each industry successfully manage to make customers buy their products. Most businesses just focus on selling their products. They fail to understand that a

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  • 10 Steps To Target And Connect With Potential Customers Effectively

    Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both. However, this time and monetary investment could yield

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  • Elements Of A Viral Marketing Campaign

    There has never been more technological freedom and a demand for good ideas for advertisers than in this point of the Internet Age. Big companies can enable users to design their own shoes using WeChat and a smartphone, use Augmented Reality to find their Ikea dream home in their actual home, and send users back

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  • A Practical Guide To Determining Your Perfect Marketing Budget

    If someone were to ask you, “What part of your business makes you the most money?” you might be tempted to respond “My sales team,” or “My product designers,” or even “Me.” However, what you should say without hesitation is “My marketing department.” Marketing is an essential element of doing business; without marketing, news of

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  • Using Video In Marketing: Why Wouldn’t You?

    Those who read my “stuff” as the late George Carlin would refer to it, know I don’t usually use such direct, conversational titles. I write very conversationally, however I am not one prone to using that tone when it comes to titles of my articles. But in this case, after toying with a more traditional

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  • 4 Benefits Of Using Storytelling In Marketing

    Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a

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  • How To Create An Effective Content Marketing Strategy For 2016

    Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests

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