Check Out These 10 Underutilized Traffic Sources

Check Out These 10 Underutilized Traffic Sources

by Sujan Patel on Jun 17, 2016 in Content Marketing

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]

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Using A Personal Brand To Sell

Using A Personal Brand To Sell

by Sujan Patel on Jun 10, 2016 in Content Marketing

For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in. My personal brand is how I sell. As part of my efforts to build this brand, I’m always open to the opportunity to contribute to […]

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How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

by Sujan Patel on Jun 3, 2016 in Content Marketing

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works.   Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to […]

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The Ultimate Guide to Marketing Your Startup In Year One

The Ultimate Guide to Marketing Your Startup In Year One

by Sujan Patel on May 27, 2016 in Content Marketing

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you? And if no one’s buying from you, where’s your revenue coming […]

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25 Content Marketing Tips Every Marketer Needs To Know

25 Content Marketing Tips Every Marketer Needs To Know

by Sujan Patel on May 19, 2016 in Content Marketing

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more. To make matters worse, virtually every marketer and […]

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10 Things You Can Learn About Content Marketing from Backlinko

10 Things You Can Learn About Content Marketing from Backlinko

by Sujan Patel on May 13, 2016 in Content Marketing

Backlinko is one of the world’s top websites for SEO tips, advice, and training.   And the man behind it, Brian Dean, is among the very best in the business.   This is despite being a relative latecomer to the party – he “discovered” the industry in 2010, while trying to promote a nutrition site, […]

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