Influencer Outreach versus Brand Advocacy: How to Divide Your Investment

Influencer Outreach versus Brand Advocacy: How to Divide Your Investment

by Sujan Patel on Apr 28, 2016 in Content Marketing

Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool. Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing […]

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12 Tactics to Launch & Market Your Startup (with Little to No Money)

12 Tactics to Launch & Market Your Startup (with Little to No Money)

by Sujan Patel on Apr 9, 2016 in Content Marketing

Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you […]

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10 Small Businesses Prove It’s Possible to Create Great Content on a Budget

10 Small Businesses Prove It’s Possible to Create Great Content on a Budget

by Sujan Patel on Mar 31, 2016 in Content Marketing

One of the biggest objections I hear from companies when it comes to content marketing and their decision to invest in it (or not invest in it) is cost. A lot of companies believe that content marketing costs big bucks. I can completely understand that when we have brands like Nestle reportedly spending $127,500 a […]

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Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies

Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies

by Sujan Patel on Mar 26, 2016 in Marketing Strategy

So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind. But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the […]

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Content Variety Is Key To Diversify Your Traffic

Content Variety Is Key To Diversify Your Traffic

by Sujan Patel on Mar 16, 2016 in Content Marketing

Different publications, writers, and audiences do not all respond to the same type of content. Want to get in the New York Times? You probably shouldn’t send them an infographic. Approach them with unique, topical data, however, and you might have a way in. Looking to be featured on Buzzfeed? Lengthy lists are the way […]

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10 Digital Marketing Lessons from Super Bowl 50’s Ad Winners

10 Digital Marketing Lessons from Super Bowl 50’s Ad Winners

by Sujan Patel on Feb 23, 2016 in Content Marketing

Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid (thank you, Netflix!) but once a year, the tables turn… When the Super Bowl hits our screens the humble TV commercial becomes a must-watch, and for good reason. A Super Bowl ad isn’t just another ad. For […]

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