Build Strategic Alliances To Amplify Your Content Reach

Build Strategic Alliances To Amplify Your Content Reach

by Sujan Patel on Jan 9, 2016 in Content Marketing

If you publish great content and no one reads it, does it add value? Probably not. Distribution is key to maximizing the impact of your content and increasing brand awareness. However, most companies fail to create effective distribution channels. According to the Altimeter Group, “53% of marketers think distribution is a top need but only […]

The post Build Strategic Alliances to Amplify Your Content Reach appeared first on Sujan Patel.

Read Full Post

10 Ways To Turn Visitors Into Customers

10 Ways To Turn Visitors Into Customers

by Sujan Patel on Jan 7, 2016 in Content Marketing

Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this? But, visits alone do not equate to a successful business. To make money, you’ve got to convert at least some of those visitors and turn them into customers. Thankfully, there’s plenty that you can […]

Read Full Post

How To Hack Your Way Into The Press

How To Hack Your Way Into The Press

by Sujan Patel on Jan 3, 2016 in Marketing Strategy

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. But the best part is, you don’t have to aim for the top, all the time. While a front page spot

Read Full Post

What Is Authority And How Can You Build It?

What Is Authority And How Can You Build It?

by Sujan Patel on Dec 11, 2015 in Content Marketing

Being perceived as an authority boosts sales. Think about it. Consumers trust authorities, and look to them for advice before making purchasing decisions. Look at the influence Pantone has on which colors go in and out of fashion. Or Oprah Winfrey and her book club (in 2011 it was estimated that 55 million book sales […]

Read Full Post

15 SEO Tips And Tricks To Improve Your Content Marketing

15 SEO Tips And Tricks To Improve Your Content Marketing

by Sujan Patel on Nov 20, 2015 in Content Marketing

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?” Even if, for some unfathomable reason you don’t actually like peanut butter and jelly sandwiches […]

Read Full Post