Article by Tami Cannizzaro

  • Simplicity

    The challenge of marketing is to find the power in simplicity.  In our always-evolving digital world, marketers feel pressure to pioneer every new technology, product, or ‘next big thing’, causing strategies to become more and more complex. Brands are often getting buried in digital clutter, losing sight of simple Marketing 101 — It’s time we

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  • Finding The ‘Why’ For Your Brand

    The shift in the dynamic between customers and companies has changed in an extreme way over the past few years. Consumers are savvier than ever.  And so building brand advocacy takes a new approach.  The goal is no longer to sell a product but rather to make a meaningful connection. Let’s look at one of the most well-known examples

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  • I Am Your brand

    I am a New Yorker. I am a tech marketer.  I fly Virgin.  I buy organic.  I blog.  I care about human rights and healthcare.  I wear Theory.  I practice yoga. I am more these things than perhaps the Irish, Catholic girl from a suburb of New Jersey I once identified with.  I am, in

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  • 10 Tips To Increase Eyeballs And Conversion

    1. Deliver a clear brand promise.  What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Coke – happiness.  Red Bull – energy.  Verizon – works everywhere.  Make your brand value prop crystal clear and preferably differentiated.    Consistently hit that drumbeat across all channels.  Be

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  • 5 Marketing Lessons From The Sharing Economy

    The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online. It’s having a major disruptive influence on the way business works today.  New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts. Just look at the

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  • Is SEO Dead? Long Live Social Search!

    Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by

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  • 5 Marketing Lessons From Warby Parker

    I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. He told the remarkable story of his kitchen-table startup and its almost immediate rise to success. To give you an idea of the viral

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  • Growth Hacking: Not Just for Start-ups

    Growth hacking in tech is hot.  Every entrepreneur knows it.    It’s being credited as the new thing for tech start ups to drive exponential growth.  So what is it exactly? Essentially, it’s the science of developing software that can sell itself. The thinking goes something like this. Early adopters are the new on-ramp to getting

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