Article by Tiffany Delmore

  • What Marketers Can Learn From Digitally Native Brands

    11 Sep 2019 in Marketing Strategy

    Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year

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  • How to Avoid 4 Common Outbound Campaign Mistakes

    05 Sep 2019 in Strategy

    Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash. Consumers deal with hundreds of ads and messages every day, starting from the moment they pick

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  • 4 Business Strategies You May Be Overlooking

    14 Aug 2019 in Strategy

    Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to

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  • 4 Ways Content Creators Can Pitch Themselves Successfully

    08 Aug 2019 in Content Marketing

    You know how valuable your products and services are. Your audience, however, still needs some convincing.  Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution.  Leveraging formats like customer-centric performance video ads can help you speak

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  • Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

    31 Jul 2019 in Social Media

    There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads. The case against Facebook started with plaintiff Crowd Siren alleging that Facebook knowingly misrepresented video metrics to

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  • Partners in Promotion: 5 Steps to Align Your Influencer and Content Marketing Strategies

    24 Jul 2019 in Content Marketing

    Imagine going grocery shopping not for you, but for each kitchen appliance. You might get ice cream for the freezer, a turkey for the oven, and ramen for the stovetop. Sure, you’ve made use of your resources — but is the meal one you’d truly want to serve? That may sound ridiculous, but it’s exactly

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  • How Freemium Marketing Can Work for SaaS Companies

    03 Jan 2019 in Strategy

    The noise against freemium has gotten louder. “Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On

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