5 Things That Will Boost a Lackluster Content Marketing Strategy

5 Things That Will Boost a Lackluster Content Marketing Strategy

by Tiffany Delmore on Feb 11, 2019 in Content Marketing

When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy. Assuming you’ll work out the efficiency piece with practice and […]

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How Freemium Marketing Can Work for SaaS Companies

How Freemium Marketing Can Work for SaaS Companies

by Tiffany Delmore on Jan 3, 2019 in Marketing Strategy

The noise against freemium has gotten louder. “Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On […]

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