Should We Stop calling it PR? The Case for Influencer Relations

Should We Stop calling it PR? The Case for Influencer Relations

by Tom Pick on Jan 30, 2017 in Marketing Strategy

The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century. From the era of Don Draper until just before the publication of The Cluetrain Manifesto, companies had, for the most part, two ways of communicating […]

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