8 Biggest Benefits of Using AI for Enterprise Marketers

8 Biggest Benefits of Using AI for Enterprise Marketers

by Tom Salvat on May 13, 2019 in Content Marketing

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type […]

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How to Build Your Content Marketing Plan with Keyword Search Intent

How to Build Your Content Marketing Plan with Keyword Search Intent

by Tom Salvat on May 9, 2019 in Content Marketing

With every passing day, Google becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well. We see some type of change every year, […]

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The Simple Trick to Content Marketing Strategy Prioritization

The Simple Trick to Content Marketing Strategy Prioritization

by Tom Salvat on May 8, 2019 in Content Marketing

We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe. We believe that by leveraging the power and capabilities of the best content marketing examples, […]

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How to Leverage Social Media and Social Data for Future Content

How to Leverage Social Media and Social Data for Future Content

by Tom Salvat on May 7, 2019 in Content Marketing

You finish reading an article and think, “Wow, that was so _____________!” (informative, funny, helpful, etc.) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a comment to go along with your post, and hit submit. You’ve […]

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Go Back to the Basics: How to Write Great Headlines

Go Back to the Basics: How to Write Great Headlines

by Tom Salvat on Apr 25, 2019 in Content Marketing

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the most relevant results first, you will still need to look through […]

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How Content Agencies Are Marketing Themselves

How Content Agencies Are Marketing Themselves

by Tom Salvat on Apr 9, 2019 in Content Marketing

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them something you have done yourself. That’s why we were excited […]

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