Dealing With Multiple Voices in Your Content Marketing Team

Dealing With Multiple Voices in Your Content Marketing Team

by Tom Salvat on Dec 20, 2018 in Content Marketing

Here’s a conundrum that businesses face when they dive into content marketing. Who should be the face person? Whose voice or voices should be the ones engaging with the audience? There are some hidden challenges in these questions. We’re going to tease out one possible solution in this article. Why Use A Single Voice Using […]

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Content Marketing Guidelines: Why and How To Create Them?

Content Marketing Guidelines: Why and How To Create Them?

by Tom Salvat on Nov 29, 2018 in Content Marketing

Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]

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