How to Structure FAQs for SEO

How to Structure FAQs for SEO

by Tom Salvat on Mar 18, 2019 in Search Marketing

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small? You search for a return policy on the page but see none. So […]

Read Full Post

Why You Need to Create and Share Your Brand Story

Why You Need to Create and Share Your Brand Story

by Tom Salvat on Mar 6, 2019 in Content Marketing

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself. Your date leaning over the […]

Read Full Post

How B2B Businesses Can Grow Through Content Marketing

How B2B Businesses Can Grow Through Content Marketing

by Tom Salvat on Mar 4, 2019 in Content Marketing

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. And for B2B marketing, it’s an absolute necessity. […]

Read Full Post

How to Leverage Content Marketing Automation in 2019

How to Leverage Content Marketing Automation in 2019

by Tom Salvat on Feb 12, 2019 in Artificial Intelligence

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites on which you may publish content. It needs to be well […]

Read Full Post

Dealing With Multiple Voices in Your Content Marketing Team

Dealing With Multiple Voices in Your Content Marketing Team

by Tom Salvat on Dec 20, 2018 in Content Marketing

Here’s a conundrum that businesses face when they dive into content marketing. Who should be the face person? Whose voice or voices should be the ones engaging with the audience? There are some hidden challenges in these questions. We’re going to tease out one possible solution in this article. Why Use A Single Voice Using […]

Read Full Post

Content Marketing Guidelines: Why and How To Create Them?

Content Marketing Guidelines: Why and How To Create Them?

by Tom Salvat on Nov 29, 2018 in Content Marketing

Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]

Read Full Post