Content Marketing and Local SEO for B2B Marketing

Content Marketing and Local SEO for B2B Marketing

by Tom Salvat on Jun 11, 2019 in Content Marketing

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in […]

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What’s the Question Behind the Question: Search Intent Optimization

What’s the Question Behind the Question: Search Intent Optimization

by Tom Salvat on Jun 4, 2019 in Content Marketing

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are still important, but there are so many more factors that come into […]

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Using Content Lead Scoring to Link Content Marketing and Sales

Using Content Lead Scoring to Link Content Marketing and Sales

by Tom Salvat on Jun 2, 2019 in Content Marketing

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […]

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Deadlines are the Greatest Source of Content Marketing Inspiration

Deadlines are the Greatest Source of Content Marketing Inspiration

by Tom Salvat on May 28, 2019 in Content Marketing

“I’ll need that article in my inbox before you leave for the day.” “Are we still on track for getting those photos captioned and queued for the morning?” “Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?” Deadlines rule our lives. From a young age, we are […]

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8 Biggest Benefits of Using AI for Enterprise Marketers

8 Biggest Benefits of Using AI for Enterprise Marketers

by Tom Salvat on May 13, 2019 in Content Marketing

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type […]

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How to Build Your Content Marketing Plan with Keyword Search Intent

How to Build Your Content Marketing Plan with Keyword Search Intent

by Tom Salvat on May 9, 2019 in Content Marketing

With every passing day, Google becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well. We see some type of change every year, […]

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