The Advanced Guide to Email Marketing for Ecommerce

The Advanced Guide to Email Marketing for Ecommerce

by William Harris on May 9, 2018 in Marketing Strategy

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage […]

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5 Common Multi-Channel Challenges and How to Overcome Them

5 Common Multi-Channel Challenges and How to Overcome Them

by William Harris on May 2, 2018 in Marketing Strategy

Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges […]

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26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth

26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth

by William Harris on Apr 5, 2018 in Marketing Strategy

A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time. […]

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Why Building Community Matters (and How to Get Started)

Why Building Community Matters (and How to Get Started)

by William Harris on Apr 4, 2018 in Content Marketing

Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the proven digital marketing strategies that you and other ecommerce business […]

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How Consumer Habits Are Evolving in 2018 (and What to Do About It)

How Consumer Habits Are Evolving in 2018 (and What to Do About It)

by William Harris on Mar 27, 2018 in Marketing Strategy

If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. They expect something different or more from the businesses they buy from, they rely on new people or sources to help them […]

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The Biggest Ecommerce Trends You Need to Know About

The Biggest Ecommerce Trends You Need to Know About

by William Harris on Mar 15, 2018 in Content Marketing

Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look […]

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