Google's thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it's time to hustle. The folks at Google aren't being subtle about it. Their SEO Starter Guide is pretty c
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Your partner for blogging, promote your articles while you focus on growing your business.
PR isn’t as simple as it used to be. We used to only focus on newspapers and TV, creating perfect press releases and building one-on-one relationships with journalists. But now, PR pros and business folks need to juggle a whole lot—SEO, social media, influencer schmoozing, y
Itching to get your blog into the major leagues? Well, we’re about to let you in on a little secret that's not so secret: The best way to elevate your blog is to dissect what the titans of the blogging world are doing. We’re talking about those best company blogs that everyone
The creator economy has really changed everything. It's affected what we watch, how we shop, and the paths we choose in our careers. We've all seen the impact of YouTube stars and TikTok influencers. But now, there's something new on the scene: B2B creators. We're not just talki
Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect mor
Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we hav
To grow your ecommerce business, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the m
It’s a tough world out there. Brands are competing against one another to reach the same audience pool. Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. The result? Marketers are looking to reach
Have you ever thought about whether your paid content is pulling its weight? Sometimes, what you think is top-notch content might not hit the mark for your audience, especially when they're deciding to buy. In reality, your gated content is like a toll booth. It offers valuable
Wouldn’t it be nice to have access to an AI that doesn't just follow orders, but adapts to your business's unique voice and needs? Well, according to OpenAI's CustomGPT, now you can. That's right—in a world awash with generic AI solutions, CustomGPT stands out by offering so