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As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. If you’re like most
You write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site. But how is it possible that still a few of those visitors are converting into leads and clients? That’s the question! Everyone on the web is
There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. Big data can be a powerful resource for marketers when building a campaign as you are basing decisions off of hard data and not your own as
We now live in an experience economy. Content creators, influencers, media platforms and advertisers understand the fundamental shift that gives us ONLY seconds to spark customer attention, and minutes to action appropriately to maintain that attention. How We Got Here: Personaliz
As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned mone
Friends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills. From drones delivering mails to an Artificial Intelligence (AI) tool predicting the winner of US presidential elections. From Augment
Wearables are impacting how people interact with technology, which in turn changes how digital marketers target consumers. Like many other emerging technologies, wearables are still in their infancy, which is the perfect time for marketers to begin learning new tactics for them.
![What Is A Style Guide And How To Create One [Infographic]](https://marketinginsidergroup.com/wp-content/uploads/bfi_thumb/screen-shot-2016-12-15-at-3.35.10-pm-1024x1024-1-qcplxsmm7tnifqjxx0qenv0igvnrd2a1nv1e74b1mo.png "What Is A Style Guide And How To Create One [Infographic]")
An effective content marketing style guide can greatly improve the chances of your content marketing campaign succeeding. A style guide helps develop the necessary structure needed when working with subjective material like content. These guides provide distinct expectations for cr
Who doesn't want more of a good thing? It's the holiday season, and my wife is an amazing baker. I want more of her gingerbread cookies, and your subscribers want more out of you. When your subscribers are engaged, that means they want to hear more from you and are more likely t
I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine. (Kidding) When it c
