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Irish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash. Unfortunately, they were launching their ‘signature for men’ bodywash range into a low interest, high competition market
Keeping ahead of the curve is as vital in retail as in any other field. So what can we expect to see as we move towards a new year and beyond? Here are 10 predictions for the future of retail that you need to be aware of. Streamlined payment As we move forward into a brave new wo
For many people, data can be deathly boring, comoplex and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day. Customers and prospects want to see hard data that proves why your product
One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun. You get to show the world a little something about you that they might not know
A version of this post originally appeared on the Content Marketing Institute blog. And also in my brain. Like a big, singular PNG file that I put onto my screen. (What? How do you write?) "Hey. Welcome to my blog. It, um...I write about content here, and uh... oh, Jimmy is here t
For online marketers and retailers there is not only a constant struggle to increase website rankings and manage brand awareness, but find the best ways to increase their SEO campaign and overall marketing strategies in a digital sphere. You can believe or not, but coupon use is on
As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. From getting on the same page at the beginning of the working relationship, to maintaining open communication, there are def
Whether you are working for a company in health care, pharmaceuticals, finance, insurance or alcoholic beverages, developing a successful content marketing program within a highly regulated industry is hard. But it's not impossible. While there may be more stringent rules to follo
Social media marketing is a necessary part of any brand's promotional strategy at this point. While it might not make up the largest chunk of it (I recommend to all of my clients that they focus on content and save social from engagement beyond anything else), it still takes up a s
If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendou
