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I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. He told the remarkable story of his kitchen-table startup and its almost immediate rise to success. To give you an idea
I am always on the search to find old and little-known examples of content marketing. I wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed what I believe is the oldest known example of content marketing written way back in 1732. (See 4 Illumin
Ever since Oreo's famous "dunk in the dark" tweet moment, brands have been dancing to the tune of so-called "real-time marketing." With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pa
Editor’s NOTE: We have updated this list with more than 150 best content marketing examples. As a content marketer, I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. So, you may also w
One of the biggest content marketing questions I get on a regular basis is "who are the leading content marketing brands?" After American Express OPEN Forum, which claims to be the single largest source of leads, in the form of new card members for their small business group, I
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages
Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the
In content marketing, we're great at making up terms and buzzwords to try and prove just how far ahead of everything old and "traditional" we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I would
What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I'm not sure it's such a secret. F
The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to de
