Why We Need To Learn How To Market The Businesses To Our Employees

By on November 18th, 2019

I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re still thinking through the lens of last century’s way of doing work, stop. Silos—departmentalizing every task—is so yesterday. Collaboration is the key to success in today’s businesses. HR…

The Changing Role of Marketing in 2020 – Culture and Customer Experience

By on November 16th, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.…

Put the Focus on People to Transform Content Marketing

By on November 13th, 2019

So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the topics and the different content formats you plan to create, you’re missing a trick. Instead, you should be focusing on the people you’re trying to reach through content marketing. Quick Takeaways Publishing content on the right topic in the right format is only a small aspect of successful content marketing. For true success,…

The Biggest Event Trends for 2020

By on November 12th, 2019

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways Sustainability and…

Why Marketing Should Lead Your Digital Transformation

By on November 11th, 2019
marketing lead digital transformation

We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business. The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation,…