Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

by Steve Olenski on Oct 9, 2018 in Uncategorized

With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]

Read Full Post

5 Steps to Creating a Content Marketing Campaign

5 Steps to Creating a Content Marketing Campaign

by Michael Brenner on Oct 8, 2018 in Content Marketing

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs. But you have to start […]

Read Full Post

Create Meta-Descriptions That Land High-Quality Prospects

Create Meta-Descriptions That Land High-Quality Prospects

by Mark Schmukler on Oct 8, 2018 in Content Marketing

You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it. While social is a great way to promote content to followers, your best shot at bringing in brand […]

Read Full Post

5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

by Tony Zambito on Oct 4, 2018 in Marketing Strategy

The year 2020 beckons on the horizon.  A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions.  While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 […]

Read Full Post

Top 10 Visual Content Rules You Probably Still Neglect

Top 10 Visual Content Rules You Probably Still Neglect

by Olivia Ryan on Oct 3, 2018 in Content Marketing

In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs. Here are the top 10 content marketing rules you should abide by. 1. […]

Read Full Post

Level Up Your Customer Loyalty with Gamification

Level Up Your Customer Loyalty with Gamification

by Michael Brenner on Oct 2, 2018 in Content Marketing

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? Of course you do. And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […]

Read Full Post