Why Consistent, Quality Content Is The Only Choice for Marketing Your Business

Why Consistent, Quality Content Is The Only Choice for Marketing Your Business

by Michael Brenner on Jun 11, 2018 in Content Marketing

Do you remember the days when keyword stuffing was the way to go? People would determine a few keywords and cram it into as many places on their website as they possibly could. If you follow along with the search engine optimization (SEO) world then, of course, you know this is no longer the way […]

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Weekend Reading: “The Creative Curve” by Allen Gannett

Weekend Reading: “The Creative Curve” by Allen Gannett

by Douglas Burdett on Jun 8, 2018 in Marketing Strategy

For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time.

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3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

by Manish Dudharejia on Jun 6, 2018 in Marketing Strategy

We’re all just humans, right? That’s how we’re supposed to be marketing and selling, at least. There’s no more B2B or B2C, according to business leader Bryan Kramer, so we can just talk to everyone the same way. But wait – that doesn’t sound right. That’s because while technically true, we are all humans, it […]

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6 B2B Facebook Profile Hacks

6 B2B Facebook Profile Hacks

by Michael Brenner on Jun 5, 2018 in Content Marketing

The whole world knows what Facebook is. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity. And data privacy issues aside, there’s not much that has tarnished its brand. Because of this, it’s a perfect channel for business, even B2B businesses. […]

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3 Proven Ways to Boost Share Numbers on Branded Content

3 Proven Ways to Boost Share Numbers on Branded Content

by Manish Dudharejia on Jun 5, 2018 in Content Marketing

Sharing is caring, especially in online marketing. When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. As great as […]

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5 Benefits of Marketing Automation Software for Small Businesses

5 Benefits of Marketing Automation Software for Small Businesses

by Michael Brenner on Jun 4, 2018 in Content Marketing

For a lot of small businesses, the company budget calls the shots more than the business owner. And, let’s face it, budgets as CEOs tend to demand a lean ship, forcing management to take a conservative approach to any type of capital or labor investment decisions. Which leaves many of the little guys at a […]

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