People today don’t shop like they used to. Over the past few years, at varied paces in different regions around the world, on account of significant events like the pandemic, ecommerce and mobile shopping have experienced radical growth, shifting retailers’ focus (rightfully
Every month, WordPress alone sees a whopping 70 million new blog posts. With such staggering numbers, the digital landscape is a battleground for attention. It seems everyone, from startups to seasoned enterprises, is diving headfirst into content marketing. But in such a saturated
No, sorry, AI is not taking your content marketing job. Or destroying SEO. or Content Marketing. Or search. Or anything really. Like always, technology is just going to make us better, faster, stronger... Content Marketing is actually thriving and going stronger than ever before
If you still sell the way you did 10 years ago, it was nice knowing you. 😅 Outdated selling strategies are a surefire way to drain the life out of your business. Buyers have become more savvy and seek out lots of information before finally making a purchase. That's why B2B sa
Remember when shopping and advertising were simple? Then the internet came along and changed the game. In today’s world, with tools like omnichannel marketing, businesses aren't just reaching consumers. They're having full-blown conversations across various online platforms.
If your nonprofit is ready to start advertising online, you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads.
I often find myself talking with fellow marketers, agency representatives, and even editors of marketing publications. To my surprise, a lot of them think that native advertising and content marketing are one and the same. Let's set the record straight. Content marketing wears m
Content marketing is always changing. It’s not something you set up and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one
Have you ever felt that your content marketing efforts just aren’t earning the ROI you expected them to? That you’re spending tons of time creating and publishing content with good (not great) results? That your content just isn’t hitting KPI goals the way you want it to?
Dear marketing professional, meet your new (very demanding) boss... Your customer. Today, top marketers are using content marketing not to persuade, but to engage with the consumer, meeting buyers where they stand, providing what they want. With a great experience, customers