How To Growth Hack Your Content Marketing

By on June 3rd, 2021
growth hacking content marketing

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling…

Want More Customers? Solve Their Problems

By on June 2nd, 2021

Do me a favor and ponder these numbers for a moment: Google is the world’s most popular website, with a whopping 88.07 billion visits just in the period November 2020 – April 2021. Internet users make 3.5 billion Google searches every single day. The vast majority of the 1,000 most frequently searched prompts on Google are how-to questions. These stats tell us a couple of things. First, there are now…

How to Bring Your Brand Marketing In-House After Working with an Ad Agency

By on June 2nd, 2021

You’ve been using an ad agency for years. It’s been a good partnership, but you’re not sure it’s necessary anymore. After all, you have a strong team in place. And you’re pretty sure your people have the mettle to tackle your marketing in-house. But where do you start? Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. However, it can be a…

What’s the Best Content Marketing Course for Beginners?

By on June 2nd, 2021

Content marketing is one of the fastest-growing professions in the business world today. It's essential for doing business in today’s digital environment. So, whether you’re a business owner or key employee looking to start a blog, a newly graduated university student, or someone who wants to change careers, learning all the skills it takes to be a rockstar content marketer will help you advance in almost any field. But you…

How Are You Quantifying Content Marketing Initiatives?

By on June 1st, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Your efforts, campaigns, and strategies are all trackable and measurable. The key is to focus on the metrics that matter. Those metrics should deliver actionable insights…

13 Amazing Examples of Brands on Social Media in 2021

By on May 31st, 2021
Group of people using social media on their smartphones

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo Platforms like Instagram, Facebook, Twitter, and YouTube have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will help your…

How Startups Should Plan Their First Major Content Marketing Program

By on May 26th, 2021
Startup business marketing team brainstorming ideas

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for…

How to Supercharge Your Content Marketing for Buyer Intent

By on May 25th, 2021
handshake showing a happy b2b buyers intent

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. That's why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content…

How To Get An Exciting Career in Content Marketing

By on May 24th, 2021
attractive woman interviewing for content marketing job

Content marketing has grown exponentially over the past few years. That's because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024,  to over $600 billion in 2024. 75% of that budget is…

Virtual Event Engagement: 5 Tips to Keep Attendees Involved

By on May 24th, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizers need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience. Your team should build such a strategy into your virtual event plan from the outset. Here are some ideas worth considering…

9 SEO Best Practices for Blog Traffic and Engagement

By on May 19th, 2021

Millions of bloggers around the world publish fresh content every day. With so many other companies blogging too, why should you invest time and resources in business blogging? Is the blogging market totally saturated? Business blogging is no longer a nice-to-have for your company, it is necessary for several reasons. Google is the most-visited website in the world, with each visitor spending an average of 11.4 seconds on the search…

6 Tips for a Killer B2B Email Marketing Campaign

By on May 19th, 2021

Do you open every single email you receive? If you’re like most people, the answer is probably a hard no. And just because your audience can access their email anytime, anywhere, that doesn’t necessarily mean they’re opening more emails. In fact, the opposite may be true as B2B email marketing continues to grow and email inboxes are filling up faster than ever before. The truth is, it’s overwhelming. But by…

How to Boost Employee Content Marketing and Leverage It

By on May 18th, 2021
boost employee content thumbs up

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other…

6 KPI-Focused Strategies for Organizing Virtual Events

By on May 18th, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Event organizers base KPIs on the goals they’re aiming to achieve. Therefore, for a typical virtual event, your KPIs can be like…

How to Start a Content Marketing Plan in 7 Easy Steps

By on May 17th, 2021

Intentions will only get you so far in life. That’s why we’re planners. We know that to achieve something, you must build a path. That same logic applies to content marketing. If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect. But how do you start a content marketing plan? Is there a magic formula? Not exactly, but there are certain steps…

Employee Advocacy: 3 Crucial Tips to Improving Content And Engagement

By on May 17th, 2021

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it. 58% of B2B marketers only rate their content as “moderately successful.” Of course, Content Marketers don’t create bad content on purpose. Most of the time, the low level of quality is…

What is Personal Branding? Everything You Need to Know

By on May 13th, 2021
woman on a cliff wondering what is personal branding

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It's a way to market yourself to build name recognition and create relationships with your customers, and it's crucial for any business owner or executive. Why Personal Branding Matters Personal branding is when you market yourself and your work as a brand. You don't have…

B2B Marketers Struggle With Measuring Content Marketing

By on May 12th, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. But how do you create a strong content marketing…

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

By on May 11th, 2021

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. According to SuperOffice, 90% of businesses compete mainly on customer experience…

Is Content Marketing Right for My Industry?

By on May 10th, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?” Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need…