Content Marketing and Local SEO for B2B Marketing

Content Marketing and Local SEO for B2B Marketing

by Tom Salvat on Jun 11, 2019 in Content Marketing

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in […]

Read Full Post

Reflections on the 2019 B2B Thought Leadership Impact Study

Reflections on the 2019 B2B Thought Leadership Impact Study

by Michael Brenner on Jun 10, 2019 in Content Marketing

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does […]

Read Full Post

Why Employee Engagement is the New Content Marketing Strategy

Why Employee Engagement is the New Content Marketing Strategy

by Michael Brenner on Jun 10, 2019 in Employee Activation

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Quick Takeaways: Employees can be the […]

Read Full Post

Affiliate Marketing Success: Tips and Tricks for Beginners

Affiliate Marketing Success: Tips and Tricks for Beginners

by Guest Author on Jun 10, 2019 in Content Marketing

Are you an entrepreneur who is looking for yet another source of revenue? Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Affiliate marketing is one of the oldest methods of making money for online marketers. Even before the internet started, and […]

Read Full Post

2019 State of B2B Content Consumption and Demand Report for Marketers

2019 State of B2B Content Consumption and Demand Report for Marketers

by Guest Author on Jun 5, 2019 in Content Marketing

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Every year, we dig into our vast repository of content consumption data. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that has real meaning for […]

Read Full Post

10 Content Promotion Tools You Need to Consider

10 Content Promotion Tools You Need to Consider

by Michael Brenner on Jun 4, 2019 in Content Marketing

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. In 2019, marketers have a surplus of approaches and tools for […]

Read Full Post