Why Advertising Doesn’t Work: The Link Between Empathy and Sales

By on April 8th, 2020

In chapter four of Mean People Suck, I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth of the internet has altered the customer journey significantly. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is…

The Smart CMO’s Guide to Budget-Friendly Content Marketing

By on April 7th, 2020
CMO Content Marketing Budget

You know how important content marketing is in the 21st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is there such a thing as budget-friendly content marketing?” you ask. Today’s customers want information. And they want to know that you have their back with expertise and advice. You can deliver that information…

Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

By on April 6th, 2020
healthcare content marketing

We have always needed healthcare companies to create the innovative products and services to help us deal with life's ailments. But aside from a few notable exceptions, healthcare companies have not exactly been leaders in Content Marketing. Now is the time for the leaders in the healthcare field to realize that sharing what they know is just important and delivering their products and services. Quick Takeaways: Content marketing must deliver…

11 SEO Tips To Boost Your Search Rankings Right Away

By on April 2nd, 2020

If you’re not on the first page of Google, you have little hope of getting any traffic from search. 91.5% of Google traffic goes to page one. Another 4.8% goes to page two. Beyond that, you’re in no-man’s-land. With search engines, no-man’s-land is a constantly shifting landscape depending on who is searching. Google began using personalized search years ago, factoring in things like past search history, demographics, location, and device…

The 5 Most Significant Digital Marketing Trends of 2020

By on March 31st, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment. Learning about – and…

How Weekly Blogging Can Boost B2B Sales By 10x

By on March 30th, 2020

In B2B Marketing, it's all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? The good 'ole weekly Blog with consistently published articles is the proof your prospects are looking for.…

5 SEO Strategies Every B2B Company Should Be Using

By on March 30th, 2020
B2B SEO

Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow. You’ll regularly water your plant, adjust the amount of sunlight it gets, prune leaves and stems, and maybe even move the plant to a larger pot when…

How Should We Even Think About Marketing In Times of Fear?

By on March 27th, 2020
Marketing in fear

COVID-19 is wreaking havoc on American lives and economy alike. In times like this, it helps to name what we're feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive. If you're a regular reader of our content, you may have noticed that in light of my own feelings, I've been focused on basically a "business as usual" approach. That's…

How We Help Brands Like Yours Develop a Content Marketing Strategy

By on March 26th, 2020

SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for brands like yours. We speak with brands on all points of the content marketing journey. From those who are still learning what content marketing…

How to Outsource Content Marketing Without Losing Your Brand Voice

By on March 25th, 2020

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice? Your brand voice is more than just the tone and style your…

Hey CMOs, Culture Still Eats Marketing Strategy for Breakfast!

By on March 24th, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation, and are more likely to put work-life balance, corporate values, and engagement and purpose over salary. No matter what marketing…

How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

By on March 23rd, 2020
Googles loves me

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. We know…

How to Implement an Effective Employee Advocacy Program

By on March 18th, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure you get off to…

The Direct No-Nonsense Relationship Between Employee Activation and ROI

By on March 17th, 2020

Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction. Employee satisfaction keeps employees on the job longer. Going beyond engagement and unleashing your employees to share content is a game-changer when it…

Consistent Blogging: How a Small Company Can Rank #1 on a Low Budget

By on March 16th, 2020

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. According to HubSpot, marketers that blog consistently are 13 times more likely to see a positive ROI. Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’…

Employee Advocacy for Marketing: Data & Strategy

By on March 11th, 2020

With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal. Yet, many times a few of these platforms and strategies become extremely worth investing time, money, and resources for the greater good of the company. This is exactly what…

How Focusing on Workplace Culture Drives Marketing Performance

By on March 11th, 2020

Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees. But what you might not know is that when you get it right, your workplace culture can drive performance as well. By whatever standard you measure performance:…

Why Every Startup Needs a Professional Blog Writing Service

By on March 10th, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. Thousands of new businesses are founded each year in the US. But only half of…

How Large Companies Can Minimize Content Creation Costs

By on March 9th, 2020

Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. In fact, some larger companies – especially those that have been around since dinosaurs walked the earth – still do the bulk of their marketing with traditional TV and print ads. Whatever your situation, it’s always wise to minimize content creation costs. Saving money whenever you can enables you to stretch your…

What To Do When Your Marketing Event Is Canceled

By on March 6th, 2020
when your marketing event gets canceled

Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don't always go as planned. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should you do if your event is canceled? All's not lost! There are still possibilities to…