Why Content Syndication Is Part of an Effective Content Marketing Strategy

By on April 1st, 2022
what is content syndication

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you syndicate things you’ve written or created, you’re distributing your content to third-party organizations so that…

5 Awesome Marketing Campaign Examples and What Makes Them Special

By on March 31st, 2022
marketing campaign examples

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a much better chance of marketing success, there are some examples of marketing campaigns that rise above the rest.…

13 Amazing Examples of Brands on Social Media

By on March 31st, 2022
Group of people using social media on their smartphones

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo Platforms like Instagram, Facebook, Twitter, YouTube, Snapchat, and Tiktok have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will…

10 Ways To Lose a Lead

By on March 30th, 2022
lose a lead

Are you drowning in articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. Sometimes it involves complicated steps, mind-reading powers, a certain amount of creativity, as well as really good timing.…

How to Become a Content Creator: The Ultimate Guide for Brands

By on March 28th, 2022
content creator

Content creation isn’t just for influencers! If you’re a brand professional wondering how to become a content creator, you’re not alone. More than ever, brands are creating original content across multiple platforms to engage with their audiences. It’s one of the best ways to showcase your brand personality, build customer relationships, and drive more traffic and conversions. But content creation shouldn’t happen haphazardly. There are decisions brands must make about…

Content Marketing Strategy: A Definitive Guide

By on March 28th, 2022
content marketing strategy

Content marketing is undoubtedly the most effective way to attract new customers and grow your audience. But there’s one challenge many brands face when it comes to adopting it, and that’s putting a strategy behind it. A content marketing strategy is the linchpin of your content marketing efforts. Without one, you risk having a disjointed effort with no focused purpose behind it — and a shabbier marketing ROI as a…

5 B2B Marketing Tactics You Can’t Ignore in 2022

By on March 28th, 2022
b2b marketing tactics

Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI. But, so many world-changing events have occurred since, transforming every industry in numerous ways, leading to some notable strategic changes across the B2B marketing sphere. Research showed that the…

How Often Should You Blog? [Blog Post Frequency RESEARCH]

By on March 25th, 2022
How Often Should You Blog?

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Publishing 2 - 4 times per week provides the…

Are Your Lead Conversion Rates Above Average?

By on March 24th, 2022
lead conversion rates

It is every company’s goal to get a good conversion on their leads, which is why many employ metrics to monitor the effectiveness of their lead generation strategies. But are your companies' numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is if your lead conversions are keeping up with industry standards. Juxtaposing your results to that…

21 Motivational Speakers That Will Rock Your Next Event

By on March 23rd, 2022

Are you ready to head back to in-person events? I know we are! According to Inc Magazine, 96% of event planners are planning to go back to in-person events this year. And their main incentive to bring people out of their pandemic hibernation? Motivational speakers! So we've updated our list from a few years ago to include some of the speakers that we've seen at some of the top marketing…

5 Examples of Brilliant Online Brand Communities

By on March 22nd, 2022
brilliant online brand communities

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them in for coffee, inviting feedback and providing a space for interacting with like-minded individuals. With…

How to Define and Measure the ROI of Content Marketing

By on March 22nd, 2022
content marketing ROI

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what's the ultimate goal of…

How To Get 3x Traffic and Google Rankings with Content Marketing

By on March 22nd, 2022

Content marketing is the best way to drive organic traffic to your website. In fact, companies that do content marketing best earn 3x the traffic than brands that don’t do content marketing. That's a huge difference! So if you've been reading our articles at all, you already know why content marketing is effective. The question isn’t really what drives traffic and leads to your website, it’s how do you beat…

How to Create a Marketing Plan for Your Small Business

By on March 21st, 2022

If you think your small business doesn’t need a marketing plan, think again. Even if your company is small, today’s technology and consumer behaviors require that you use a variety of channels and tactics to effectively reach customers. A marketing plan for small business owners and teams keeps your strategy on track and focused on the right goals. Despite this, only 50% of small businesses have an actual marketing plan.…

What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

By on March 17th, 2022
phygital marketing

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we're gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.  While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences.  And…

Lead Quantity vs Lead Quality: Achieving a Balance

By on March 16th, 2022
lead quantity vs lead quality

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. The idea is that the more leads you have, the higher the chance that some of them convert into actual sales. The more the merrier, right? Well…

8 Exciting Video Marketing Trends for 2022

By on March 15th, 2022
video marketing trends

If you're not already convinced that video has officially arrived as one of top forms of online content, it’s time to get on board. It's arguably the most important complement to an effective content marketing strategy. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say it’s a…

How To Build a B2B Content Marketing Strategy

By on March 15th, 2022
b2b content marketing strategy

Making the initial connection with prospective customers used to be the responsibility of sales reps. Today, in a digital landscape where most users are doing their brand research online, your company’s content does much of the engagement work that once fell under your sales team. That’s why a strong B2B content marketing strategy is essential for B2B business growth. In this article, we’ll cover the steps to building a B2B…

How to Develop a Beautiful Blog Marketing Strategy

By on March 14th, 2022
beautiful canyon to show blog marketing strategy

Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and ultimately earn more revenue. That’s right — companies with blogs make more money by earning…

4 Resources to Learn About Brand Awareness And Effective Marketing

By on March 14th, 2022
4 hands to show Resources to Learn About Brand Awareness And Effective Marketing

Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase. In other words, you need to concentrate some of your marketing efforts on pure brand awareness.…