The Ins and Outs of Email Marketing Conversion Rate

By on September 22nd, 2020

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results compare to your competitors and other businesses in your industry. This will help you determine,…

5 Tips for Creating Lead-Generating Marketing Campaigns

By on September 22nd, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need to be that complicated. You can see success with a simple message and call to…

How to Create an Amazing Company Blog

By on September 21st, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – studies have found that about 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies…

MQLs, SQLs, SALs — Lead Qualification Basics Every B2B Marketer Must Know

By on September 21st, 2020

Lead qualification helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience. In this article, we’ll explain the lead qualification process step-by-step. But first, the why. Why Is Lead Qualification Critical to Marketing Success? The lead qualification process is a strategic and systematic approach to evaluating…

What CEOs Want from Marketing vs. What They Need to Know

By on September 17th, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO.  Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. However, many C-suite executives now see marketing as a critical player in a company’s overall rise and expansion. You should, too.     Consider what CEOs want…

Virtual Events & Webinars: What Are The Key Differences?

By on September 17th, 2020
virtual events and webinars

When the COVID-19 pandemic struck and in-person events were canceled, virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. This trend will continue even beyond the pandemic because the benefits of hosting events online have now become more obvious than ever. When contemplating hosting an online event, the question might come up as to whether…

8 Strategies to Grow Your Business with LinkedIn Stories

By on September 16th, 2020

You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now.  It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy! Users in a handful of countries already have access to LinkedIn…

10 Digital Marketing Tips and Tricks from Top Brands

By on September 16th, 2020

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach…

The Basics of Drip Marketing And Why You Need to Set Up Lead Nurturing Today

By on September 16th, 2020

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. What Is Drip Marketing and Why Does It Matter? Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or…

What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

By on September 15th, 2020

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we're gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.  While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences.  And…

Analyzing the Legal Audience’s Content Consumption Habits

By on September 15th, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption, we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. This month, we’re profiling the Legal audience to see where the interests and needs of these professionals lie. Considering that most…

199 Digital Marketing Stats to Drive Your Marketing Strategy

By on September 14th, 2020
digital marketing stats

The world of digital marketing is constantly changing. Whether it's a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics - the job of today's marketing leaders is not getting easier. A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Take a look at the data and the numbers.…

How to Build Deeper Customer Relationships with Automated Email Nurturing

By on September 14th, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. How? By delivering the right message to the right person at the right time — all without manual input. “Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales.”…

Improve Close Rates (and Stop Sales Drops) with Personal, Differentiated Conversations

By on September 14th, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth Tends to be responsive to customer-defined needs rather than creating a need,…

The Step-By-Step Guide to Running a Successful Email Marketing Campaign

By on September 10th, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn. Yes, it’ll take some research and planning, a little snooping…

What Is Marketing Attribution and Why It Matters Now More Than Ever

By on September 9th, 2020

Marketers are under increasing pressure to show measurable results to the business. Marketing attribution is something I've been a little obsessed with since I started blogging. In the end, you have to be willing to take accountability for the success (or failure) of your marketing activities. Sounds simple enough, but there’s a whole lot more involved. Discover the full extent of marketing attribution, its benefits, and models below. What is…

An Essential Guide to B2B Marketing Metrics That Matter

By on September 9th, 2020

What is the measure of your B2B marketing campaign's success? As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all marketing efforts' performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or…

What is Customer Segmentation and How to Use It to Grow Your Business

By on September 9th, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. And this is where customer segmentation comes into play. We all want to get to know our customers better. If…

6 Examples of AI in Email Marketing

By on September 9th, 2020

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the most popular methods. The reason for this is simple – it works. While technology has…

How to Get Free Digital PR for Your Business

By on September 8th, 2020

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce or online B2B business owner, it’s up to you to develop the right content marketing strategy and execute…