The Essentials of Account-Based Marketing

By on July 19th, 2022

In the modern era, adopting an Account-Based Marketing (ABM) approach is a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played the biggest role in this evolution. The latest marketing tools and platforms have paved the way for ABM users to scale their…

How To Cut Your Paid Advertising in Half and Boost Revenue

By on July 19th, 2022

Advertising is expensive. But what’s that old business cliché? You’ve got to SPEND money to MAKE money. Perhaps this cliché is incomplete. How about - you’ve got to spend money to make money (but not TOO much money!)  Basically, throwing money at your advertising efforts isn’t always the ideal strategy. In fact, you don’t have to throw the whole bank at your advertising investments, you just need to know where…

Improving Your Net Promoter Score: 3 Foundational Tips

By on July 19th, 2022

A high net promoter score (NPS) is among the most valuable assets any business can have. This metric measures the eagerness and likelihood of your customers to recommend your business to friends and peers. A healthy NPS is a sign of excellent service and value delivery, and it can be a powerful way to drive business results. Bain and Company found that more than 80% of positive referrals come from…

How to Get Better SEO Results: The Complete Guide

By on July 18th, 2022

Wondering how to get better SEO results? You’re not alone! Search engine optimization (SEO) is at the core of how brands attract customers online today. Almost every online experience is starting with search, and if you can’t get a spot-on page one of your target SERPs, you’re pretty much invisible to your audience. The challenge is that just about every brand is trying to do the same, leaving most marketers…

5 Reasons to Write a Blog For Small Business

By on July 13th, 2022

These days, it seems like everyone has a blog site. In fact, Wordpress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old-school businessmen question whether they should bother with blogging in the first place. They think that it isn’t for them or that…

5 Real Estate Agent Digital Marketing Tips

By on July 12th, 2022

The real estate industry is extremely competitive, and you have to be creative and forward-thinking to keep your company ahead of the curve. Enter: Digital Marketing. For many, competitiveness attracts them to the industry. They thrive on the challenge it presents and on finding the best ways to promote their business. According to Invideo, more than 93% of home buyers used an online resource to search for a new home.…

How to Identify (And Optimize) the Most Important Content on Your Website

By on July 12th, 2022

SEO is one of the most talked about (and practiced) digital marketing strategies. But what about the experience after users arrive on your site? To keep users engaged, marketers need to know how to optimize web content on every page. Doing so elevates the user experience, makes sites more easily navigable, and guides users to the actions you need them to take to convert. In the sections that follow, we’ll…

How to Provide a Remarkable Digital Customer Experience

By on July 11th, 2022
digital customer experience

The digital customer experience (DCX) is a core component of every business’s marketing, sales, and customer support strategies in 2022 — or at least it should be. Customers expect a DCX that allows them to seamlessly move across channels and platforms to interact with a brand. Companies that execute DCX well experience higher customer satisfaction, retention, revenue, and brand loyalty. In this article, we’ll tell you exactly how to do…

Top Resources and Tips to Develop Blog Topics Your Audience Will Love

By on July 7th, 2022

You've got a blog—now what? It's time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns…

4 Ways a Blog Can Help Your Business Grow Right Now

By on July 6th, 2022

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It's also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways: If you want to grow your business, you should…

The Ultimate List of Content Marketing Podcasts

By on July 6th, 2022

Podcasts have exploded in popularity over the past decade. Today, people turn to them for everything from daily news updates to murder mysteries to sports commentary to personal and professional advice and more. There’s truly a podcast for everyone and every mood. Marketers are no exception, and through the years I’ve been lucky enough to be a guest on some really awesome content marketing podcasts. The list that follows is…

10 Tips To Increase Eyeballs And Conversion

By on July 5th, 2022

Generating conversions for your digital marketing efforts can be TOUGH. Even if you’ve put the basic work in (like content marketing and perfecting your social media game), you can still fall short of where you COULD be. So why put the effort in? Well, your website is important - essential to your business’ success. Ithemes.com says, “Your website is a dynamic piece of “real estate” within a diverse online market.…

11 Benefits of Outsourcing Your Content Creation

By on June 29th, 2022

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. In fact, content marketing can be greatly profitable: CMI reports that over 70% of brands now hire someone to manage their content creation and distribution to make sure it's professionally…

Permission Marketing: Love it or Hate it?

By on June 28th, 2022
permission marketing

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our social media feeds and timelines too. (I can hardly even use Instagram any more because…

Retargeting vs. Remarketing: What’s The Difference?

By on June 28th, 2022
retargeting vs remarketing

Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate you’ve likely heard before. Retargeting and remarketing are in fact different tactics, but the truth is the distinction between the two isn’t always clear. They can overlap, and their shared goals often means they’re both part of the same strategy. To earn the highest ROI from retargeting and remarketing efforts,…

Social Media Recruitment: Optimizing Your Hiring Leads

By on June 28th, 2022

The current state of the US job market is an ongoing pain point for entrepreneurs and hiring managers across the nation. Companies face hardship as they struggle to fill empty and even new positions for multiple reasons. Some of these reasons include 4.5 million workers voluntarily resigning from their jobs between November 2020 and March 2022,1 contributing to the staggering 11.4 million US job openings.2 The high percentage of workers…

How to Market Your Business Online: The Complete Guide

By on June 27th, 2022
online business marketing

Marketing online has become essential for every kind of business — even those that operate mostly offline. Consumers are increasingly turning to online sources for brand discovery and to choose solutions. If you’re wondering how to market your business online or to refine your existing strategy, you’ve come to the right place. In this guide, we will cover: Important facts and figures about online marketing Online marketing channels Types of…

9 Ways To Improve Your Content Marketing SEO Ranking

By on June 23rd, 2022
content marketing seo strategy

Content marketing for SEO ranking is a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing Benchmarks, Budgets, and Trends, 62% of content marketers look at their website traffic when measuring success. Additionally, 39% believe that content…

How to Develop Your Own Content Marketing Roadmap

By on June 22nd, 2022
content marketing road map

Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. As Forbes’ Brian Sutter puts it, “It’s really hard to hit a target when you don’t know what the target is.” But as he points out, there are quite a few…

How to Make a Content Calendar You’ll Actually Use [Templates Included]

By on June 21st, 2022
content calendar

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. You feel the pressure as you work to get it done quickly, and once it’s published you can barely enjoy the sense of accomplishment before your next deadline arrives. When you understand what content marketing really is, you know that means…