The Insider Guide to Choosing a SaaS Marketing Agency

By on March 28th, 2023
template image with monkey in a sweater thinking about choosing a saas marketing agency

If you’re running a growing SaaS company, you’ve probably found yourself wondering, “Do I really need a SaaS marketing agency? You’ve already gotten so far without outsourcing an expert, and keeping your marketing efforts in-house has to be more effective and less expensive – right? Not necessarily. Even if your business is already successful, a marketing specialist can take your company’s ROI to the next level. If you’re busy growing…

How to Grow Your Small Business with Data: 4 Practical Tips

By on March 28th, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase…

Why AI is Not Taking Over Content Marketing

By on March 27th, 2023
a robit hand about to touch a human hand to show that AI and content marketing can work together

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. So I did what I normally do when it seems like the world has gone a little crazy.…

3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

By on March 27th, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. As we enter the new year with whispers of a recession,…

6 Content Marketing Lessons from Classic 90s Sitcoms

By on March 22nd, 2023
90210 cast

Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time just before technology really took over. Life was a little slower (and some would argue less stressful) without social media feeds to scroll every time we were just a little bit bored. And in the absence of new tweets and TikTok trends to keep up with all the time, we turned elsewhere…

7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

By on March 21st, 2023
instagram marketing mistakes

Instagram is one of the staple apps in 2023, ranking #4 for most active social platforms. With over 1.3 billion active users, chances are your audience is there. It’s time you go meet them! Consumers go there to browse, get inspired, shop, like, comment and engage with brands just like yours. What started as a strictly picture-sharing platform has transformed into much more as the industry demands. From pictures to…

11 TED Talks Every Content Marketer Needs to Watch

By on March 21st, 2023
marketing insider group shares 11 content marketing TED talks

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? Whether you’re in a content marketing…

How to Sell B2C Products with Content Marketing

By on March 20th, 2023

Guess what B2C marketers? Content marketing is for you, too. And no I'm not just talking about dreating content. Marketing with content and Content Marketing are NOT the same thing! Most of the time, the industry sticks to talking about B2B content marketing; however, a buyer is a buyer. Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. In response, many B2C…

How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

By on March 20th, 2023
marketing insider group shares how search rankings save money on paid search marketing

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly. A recent study shows that 70% of search engine users…

How to Create & Execute a Digital Content Strategy

By on March 16th, 2023
woman staring a digital content strategy on laptop

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy. Content, audience, schedules, channels, KPIs — where do you even start? Our advice: take it one step at a time. Start with what’s most important, and build on each…

Which Hogwarts House Are You? Content Marketer’s Edition

By on March 16th, 2023
Hogwarts houses sorted for content marketing

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Here’s why: 84% of buyers want to be treated like actual people, not numbers 82% say they want brand values to align…

8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

By on March 15th, 2023
creative email subject lines

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam…

9 Keys to an Effective SEO and Content Strategy

By on March 15th, 2023
a man kidding his keys that hold the answers ot an effective seo and content strategy

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? our own recent research (report coming soon!) show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED. So yeah, SEO still has a vital role in contemporary content strategies! We are…

Why Your Customer Acquisition Strategy Should Be Content-Driven

By on March 14th, 2023
magnet showing acquiring customers with content

Customer acquisition is the lifeblood of any business. It’s the driving force behind marketing strategy and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right? It’s definitely a challenge in today’s oversaturated digital marketplace, where every company(?) has websites, blogs, paid ads, social media, and more. But those…

65 Best Marketing Speakers For Your Next Conference

By on March 13th, 2023
michael brenner top marketing speaker on a stage with slide saying attract people through stories they love

The best marketing speakers present at the best marketing events. So check out our Best Marketing Conferences for 2023 where you'll find me presenting my favorite marketing tips, tricks, and stories along with some of my friends! Because when it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events,…

And the Oscar Goes to… Our 2023 Content Marketing Awards

By on March 13th, 2023
marketing insider group shares our awards for best content marketing in 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you apply them to your own business to maximize your ROI? We have proven that the…

Why Brick-and-Mortar Marketing Needs Modern Automation to See Successful Results

By on March 13th, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending. Some benefited greatly from this…

9 Places to Source Authoritative Stats for Your Content Marketing

By on March 9th, 2023
human hand holding pen writing on content marketing stats

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It's a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora's Subscription Economy Index or Marketing Insider Group's blog…

Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

By on March 8th, 2023
ipad showing google search featured snippets

Search engines are the main channel for discovering information and services in the modern day. HubSpot estimates that Google processes approximately 63,000 search queries every second, translating to 5.6 billion daily searches and around 2 trillion global searches annually. 1 The average person conducts between three and four searches daily, and those numbers are expected to increase as time goes on. If you're reading this, there's a good chance you're…

How to Do Guerrilla Marketing Like an Agency Pro (With Examples)

By on March 7th, 2023

Did anyone else panic because of the Tubi commercial during the SuperBowl this year? As a Philly fan in a room full of die-hard Eagles fans, it was a stressful 15-seconds! This is just one recent example of effective guerrilla marketing. I mean who decides to pull a prank like that on 113 million people during a nail biting game!? Thanks Tubi… Guerrilla marketing is no walk in the park.…