How Much Budget Do You Need for Content Marketing?

How Much Budget Do You Need for Content Marketing?

by Michael Brenner on Aug 7, 2018 in Content Marketing

You know your content marketing strategy will positively impact your marketing goals and business bottom line. But, how much budget do you need to make sure your content marketing is effective enough? There are two perspectives when it comes to the content marketing budget: Invest more and gain more – The more layered, the better supported […]

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6 Best Video Marketing Practices For 2018

6 Best Video Marketing Practices For 2018

by Steve Olenski on Aug 7, 2018 in Marketing Strategy

Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. When implemented strategically, a video marketing campaign can engage the minds of millions of people in a short time, regardless of shooting it […]

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Can Your CRM Predict the Future?

Can Your CRM Predict the Future?

by Michael Brenner on Aug 6, 2018 in Marketing Strategy

91% of leading marketers are already using or are fully committed to predictive marketing. Today, the majority of CRM vendors offer some level of predictive analytics capabilities within their software. And the majority of marketers who use predictive analytics—alongside a CRM—are thriving, achieving better ROI and maximizing the lifetime value of a customer. But the […]

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10 Questions to Ask Before Getting Started with B2B Lead Generation

10 Questions to Ask Before Getting Started with B2B Lead Generation

by Johanna Rivard on Aug 6, 2018 in Content Marketing

A growing business means a profitable business. However, profitability is only possible when the right customers purchase your products and services. It’s far from impossible, but acquiring both clients and prospects is a process that needs to be taken seriously. To expand your customer base, you need to have a robust lead generation strategy. You’d […]

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Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib

Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib

by Douglas Burdett on Aug 3, 2018 in Marketing Strategy

For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

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What’s In A Global Header? 14 Nuggets From A Deep Dive Analysis

What’s In A Global Header? 14 Nuggets From A Deep Dive Analysis

by Jake Sapirstein on Aug 2, 2018 in Content Marketing

When visitors hit your website, you have seconds, not minutes, to capture their attention. For website strategists and architects, this puts much pressure on the “global header” to pull visitors deeper into the website, and do it quickly. First, let’s level set on what global headers are. “Headers” can mean many things according to online […]

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