The Ultimate Guide to Google Analytics for Content Marketing

By on November 24th, 2020
google analytics for content marketing

Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing, we’ve put together this handy guide you’ll want to bookmark. Quick Takeaways Content marketers should embrace data to improve the performance of content. Focusing on four key areas—traffic, navigation, organic…

13 Biggest Content Marketing Challenges in 2021

By on November 23rd, 2020

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Great content takes a lot of hard work and time to create. At the various inbound marketing and SEO summits every month, marketers get…

7 Ways To Maximize Your Content Reach

By on November 23rd, 2020
maximize content reach

There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content. You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to…

11 Benefits of Outsourcing Your Content Creation

By on November 19th, 2020

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. In fact, content marketing can be greatly profitable: CMI reports that over 70% of brands now hire someone to manage their content creation and distribution to make sure it's professionally…

7 Ideas to Drive Employee Engagement During Difficult Times

By on November 19th, 2020

How can your Company Engage Employees During Difficult Times? The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight. Our world has gone from digitizing the relationship between firm and customer to digitizing the relationship between employer and employee. During these unprecedented times, medical masks, home office spaces and social distancing procedures have become our new way of normal. Remote work has…

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

By on November 18th, 2020
Nutanix The Forecast Wins Content Marketing Awards

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. Read on to hear how one business is seeing massive growth,…

20 B2B Marketing Strategies That Will Deliver Success In 2021

By on November 18th, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. Marketing strategy, however, can mean different things:…

Content Marketing Strategy vs. Execution: Finding the Ideal Balance

By on November 17th, 2020
content marketing strategy and execution talk

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Nor can you do so without the ability to execute on it consistently. Let’s look at how both of these functions are…

How Using the Right MarTech Tools Can Help Drive Sales

By on November 16th, 2020
martech tools

Marketers today all struggle with the challenge to show ROI. That's why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? Let’s find out. Quick Takeaways MarTech tools can be a pivotal piece…

2021 B2B Marketing Trends That Will Grow Your Business

By on November 11th, 2020

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Digital content is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve in 2021. Here are a…

How to Plan Your Blog Content Calendar for the Entire Year

By on November 10th, 2020
woman planning content for the year

Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. This can be daunting, even for a seasoned content marketing professional. Before you stress yourself out, we’re here to walk you through a…

The Complete Guide to Audience Research, Segmentation, and Targeting

By on November 10th, 2020

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers, a shocking 65% never or rarely conduct audience research. But why is audience research so important? The same study showed that those that do research their audience are over 3x more likely to achieve their marketing…

Tired of Virtual Conferences? Here Are 5 Professional Development Resources for Marketers

By on November 10th, 2020

Marketers have spent most of the last year scrambling. No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Obviously, things turned out differently. With COVID-19 still hanging over our collective heads and no concrete end date in…

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

By on November 10th, 2020

As I discussed earlier this year in my post “Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. One I enjoyed working with was Televerde, a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results.…

This Amount Is All The Marketing Budget You Need

By on November 9th, 2020
marketing budget

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. So what amount do you need.…

Exploring Virtual Event Content Types & Best Practices

By on November 9th, 2020

Content is the rallying point of every great event, and a top-notch assembly of great content and presenters is essential to delivering and amplifying the core message of your event. However, putting together great content for sessions at your event won’t come easily. It will require understanding the needs of the audience and curating a message that resonates with those needs. It will also require thinking about different content types,…

Why LinkedIn Ranked #1 for B2B Marketers in 2020

By on November 4th, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the race was close.  The 2021 B2B Marketing Mix Report from Sagefrog forecasts marketing trends for…

The New Focus on Retention Marketing

By on November 3rd, 2020
retention content marketing

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their…

Why Content Marketing Can Deliver Better ROI Than Paid Search

By on November 2nd, 2020
why content marketing is better than PPC

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.…

What Marketers Can Learn From Watching Classic Movies?

By on October 28th, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. It is said that nearly 65% of most audiences are visual learners. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. Believe it or not, there are many movies that have a lot to…