Is Your Content Boring? 6 Steps To Great Content

Is Your Content Boring? 6 Steps To Great Content

by Michael Brenner on Mar 8, 2012 in Content Marketing

Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Common mistakes include talking too much about your products, promoting your company before you’ve allowed […]

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Has the Technology Market Left Its Marketers Behind?

Has the Technology Market Left Its Marketers Behind?

by Michael Brenner on Mar 6, 2012 in Marketing Strategy

Recently I read an article called “Godless Barbarians at The Gates of IT” by Ryan Skinner from a UK-based agency called Velocity Partners. In the article, Ryan talks about how consumerization, the cloud and the real-time needs of startups are creating such a high rate of new technology adoption that it is out-pacing our ability as […]

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The One Chart Every Marketer Needs To Understand

The One Chart Every Marketer Needs To Understand

by Michael Brenner on Mar 1, 2012 in Marketing Strategy

Last year I announced that change was coming to B2B Marketing and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding rise of the employee-brand. I argued that now is the time to build your personal brand to help build our […]

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Why Now Is The Time To Build Your Personal Brand

Why Now Is The Time To Build Your Personal Brand

by Michael Brenner on Feb 28, 2012 in Marketing Strategy

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands. But as trust has eroded away from corporations and government institutions, we are seeing the ushering in […]

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Lead Generation or Demand Generation? It's All Just Content Marketing!

Lead Generation or Demand Generation? It's All Just Content Marketing!

by Michael Brenner on Feb 23, 2012 in Demand Generation

Last week, Eric Wittlake (@wittlake) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads. They throw registration forms in […]

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Social Media? #WTF

Social Media? #WTF

by Michael Brenner on Feb 21, 2012 in Social Media

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. She explained that the students think “Twitter is for old people” and are […]

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