12 Internet Trends You Need To Know From Mary Meeker

12 Internet Trends You Need To Know From Mary Meeker

by Michael Brenner on Oct 27, 2011 in Marketing Strategy

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved last year from Morgan Stanley to join the venture capital firm Kleiner Perkins Caufield & Byers. If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, […]

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5 Steps To A Better Marketing Plan

5 Steps To A Better Marketing Plan

by Michael Brenner on Oct 25, 2011 in Marketing Strategy

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. I’ve always liked these quotes on planning: “bad planning on your part does not constitute an emergency on my part” and […]

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Have The Right Content. Help Your Buyers. Get More Customers.

Have The Right Content. Help Your Buyers. Get More Customers.

by Michael Brenner on Oct 20, 2011 in Content Marketing

I have been struggling with this dilemma for months. When you talk to most marketers and even the majority of business people, they get that the web, social media, mobile devices and the content we place on these channels are all important factors in driving real business results. But then the questions arise: How? What is Content Marketing […]

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Are You Telling or Selling?

Are You Telling or Selling?

by Michael Brenner on Oct 18, 2011 in Marketing Strategy

I don’t have much of a post today. I’m sleep-deprived from my newborn‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling? . . . Are you telling stories in your marketing that inspire, […]

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Survey: 71% of CMOs Feel Unprepared For Today's Market

Survey: 71% of CMOs Feel Unprepared For Today's Market

by Michael Brenner on Oct 13, 2011 in Marketing Strategy

As CMOs go full-force into planning mode for their 2012 marketing strategy, a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing […]

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Do You Know The New 4 Ps of Marketing?

Do You Know The New 4 Ps of Marketing?

by Michael Brenner on Oct 11, 2011 in Marketing Strategy

Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. The recent grads coming into the marketing field today don’t remember a world without the internet. They […]

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