Future of Marketing Interview with Mark Schaefer: Is Search Dead?

Future of Marketing Interview with Mark Schaefer: Is Search Dead?

by Michael Brenner on Jan 22, 2013 in Marketing Strategy

What is the Future of Marketing? Will it be defined by the implications of the social business? Or the rise of content marketing? Will it be found in the solution to digital marketing challenges in our mobile-connected world?  Will we see new models required to activate employee personal brands? Or is Big Data the Future of Marketing? As you […]

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10 Common Sense Ideas To Raise Your Klout Score

10 Common Sense Ideas To Raise Your Klout Score

by Michael Brenner on Jan 17, 2013 in Social Media

In the last week, 4 people have asked me this exact same question: What is Klout? Must be a New Year resolution or something. Now I know all you “social media divas” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a […]

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Is Empathy The Secret Ingredient To A Social Business

Is Empathy The Secret Ingredient To A Social Business

by Michael Brenner on Jan 15, 2013 in Social Media

What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. I have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “share of conversations.” […]

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The 20 Best Marketing Conferences In 2013

The 20 Best Marketing Conferences In 2013

by Michael Brenner on Jan 10, 2013 in Marketing Strategy

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?” The list of the best marketing conferences I compiled is based on […]

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20 B2B Marketing Blogs You Need To Read

20 B2B Marketing Blogs You Need To Read

by Michael Brenner on Jan 8, 2013 in Content Marketing

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” And so I created the B2B Marketing Insider to help provide an insider’s point of view. I made a lot of mistakes and […]

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Building Content Marketing Strategy – 10 Steps

Building Content Marketing Strategy – 10 Steps

by Michael Brenner on Jan 2, 2013 in Content Marketing

By Gerardo Dada As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, […]

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