Social Media and The Brand

Social Media and The Brand

by Michael Brenner on Sep 9, 2010 in Social Media

There has been a lot of discussion lately about Social Media and Branding. Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand […]

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The Role of B2B Marketing

The Role of B2B Marketing

by Michael Brenner on Sep 2, 2010 in Marketing Strategy

I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May. Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and […]

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7 Common B2B Social Media Marketing Mistakes

7 Common B2B Social Media Marketing Mistakes

by Michael Brenner on May 18, 2010 in Social Media

Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space.  To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

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The 1 Way to Improve Customer Loyalty and Satisfaction

The 1 Way to Improve Customer Loyalty and Satisfaction

by Michael Brenner on May 17, 2010 in Marketing Strategy

I have stated many times that the role of marketing is to help our companies gain and keep customers. This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. Next the question becomes- how do we do it? And who does which […]

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5 Steps to Achieve Lead Generation ROI

5 Steps to Achieve Lead Generation ROI

by Michael Brenner on May 12, 2010 in Demand Generation

While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.  In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly […]

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Social Media and the Case for Marketing Optimism

Social Media and the Case for Marketing Optimism

by Michael Brenner on May 10, 2010 in Social Media

Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts.

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