78 Tweetable Moments From Social Media Plus #SMPlus

78 Tweetable Moments From Social Media Plus #SMPlus

by Michael Brenner on Nov 17, 2011 in Social Media

Returning from a conference I always have that crazy buzzing going on in my head. You hear so many great stories, meet so many great people and then I always try to spend some time processing it all and deciding what actions I am going to take. This week I attended the Social Media Plus […]

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B2B Marketers Need To Wake Up and Get Social

B2B Marketers Need To Wake Up and Get Social

by Michael Brenner on Nov 15, 2011 in Social Media

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. The reason for this change agenda, they said, was due to the havoc being brought by a combination of technology-empowered buyers, old-school marketing mindsets and the […]

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How To Create Marketing That Doesn't Suck

How To Create Marketing That Doesn't Suck

by Michael Brenner on Nov 10, 2011 in Marketing Strategy

Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Not Call” list. And who doesn’t skip television ads or throw away unsolicited direct mail? As a result, response rates to traditional advertising are down. Email response rates, click-through rates and contact rates by telemarketers are all […]

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Do You Know The Most Important Number In Marketing

Do You Know The Most Important Number In Marketing

by Michael Brenner on Nov 8, 2011 in Marketing Strategy

Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. But the world is changing fast. The rate of change is increasing. Marketers need to adapt to the new customer landscape. And with this new landscape, comes a […]

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What is SEO? 8 Resources To Propel You To The Top of Search Rankings

What is SEO? 8 Resources To Propel You To The Top of Search Rankings

by Michael Brenner on Nov 3, 2011 in Search Marketing

There have been some amazing articles written over the last few weeks about SEO. And yet, some marketers still confuse SEO with paid search. I realize that it seems like something the nerds should handle. Or maybe someday the whole process will be completely automated. But there will always be a foundational need for marketers, […]

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7 Ideas To Increase Your Twitter Followers

7 Ideas To Increase Your Twitter Followers

by Michael Brenner on Nov 1, 2011 in Social Media

All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them. That introduction should be enough […]

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