Influencer Marketing: 10 Strategies for Getting It Right

By on January 26th, 2016

Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Their recommendations are dictating what lots of us wear, buy, and do. They influence where we travel and how we get there. The…

What’s the Ideal Length for Social Media and Web Content?

By on January 25th, 2016

What’s the optimal length for your tweet, Facebook post, or your blog headline? What will actually get people to click through and engage with your content? A while ago two of my favorite social media tools SumAll and Buffer partnered together and looked into this, and this is what they found about the ideal lengths for all online content: Ideal Character Count The ideal length for tweets is between 71…

The Worlds Greatest Content Marketer (And Its Not Who You Think It Is)

By on January 25th, 2016

He is worth £325m1 and draws an annual salary of $95m2. He is (in)famous for the catchphrase: “I don’t mean to be rude but…” He was named by Time Magazine as one of the 100 most influential people in the world. And all because of his ability to create content. Do you know who I am talking about? Yes, the worlds greatest content marketer is... Simon Cowell That “nasty man”…

How To Create Content With Clarity

By on January 23rd, 2016

Clarity  is “the quality of coherence and intelligibility” and it’s the key to quality content. It’s a holistic approach to content that leaves you clear and confident – with the added benefit of bringing in more business. When you crack the code to create content with clarity you don’t just come up with a cool alliteration, but you: Become more meaningful  As Stephen King states in one of the best books…

Top 10 Financial Services Marketing Influencers You Should Follow in 2016

By on January 22nd, 2016

Every year I choose approximately 20 content marketing and social media marketing influencers to follow closely. I fire up the Twitter List of these marketing influencers first thing in the morning; well after I meditate and hopefully run. I also make it a point to comment on their blog posts and develop real life relationships where possible. For my 2016 list, I have split the list between marketers in the financial services…