How To Create Content With Clarity

By on January 23rd, 2016

Clarity  is “the quality of coherence and intelligibility” and it’s the key to quality content. It’s a holistic approach to content that leaves you clear and confident – with the added benefit of bringing in more business. When you crack the code to create content with clarity you don’t just come up with a cool alliteration, but you: Become more meaningful  As Stephen King states in one of the best books…

Top 10 Financial Services Marketing Influencers You Should Follow in 2016

By on January 22nd, 2016

Every year I choose approximately 20 content marketing and social media marketing influencers to follow closely. I fire up the Twitter List of these marketing influencers first thing in the morning; well after I meditate and hopefully run. I also make it a point to comment on their blog posts and develop real life relationships where possible. For my 2016 list, I have split the list between marketers in the financial services…

How (And How Not) To Use Social Proof

By on January 21st, 2016

Many – many – factors contribute to the decisions we make and how our lives are shaped, but one of the strongest influencers on our day-to-day lives is social proof. Put simply, social proof is the driving force that compels us to mimic the choices of others. It exists because, as a society, we naturally pull together and behave as a “pack.” When used in marketing, social proof monetizes the…

Finding The ‘Why’ For Your Brand

By on January 20th, 2016

The shift in the dynamic between customers and companies has changed in an extreme way over the past few years. Consumers are savvier than ever.  And so building brand advocacy takes a new approach.  The goal is no longer to sell a product but rather to make a meaningful connection. Let’s look at one of the most well-known examples of this in the tech space: Apple. The launch of their iPhone was revolutionary.  They sold…

The Science of Stickiness: A Data-Driven Guide to Creating a Website People Want to Visit

By on January 20th, 2016

The stickiness of your website is the differentiating factor between a visitor and a customer, between visits and an audience, and between true ROI and traffic that just won’t convert. Over the years, I’ve seen first hand as hundreds of startups have come and gone, and do you know what every single one of them had in common? A distinct lack of stickiness on their website, software, or product. Don’t…