Improve Conversion Rates With Customer Journey Analysis

By on January 12th, 2016

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. Rise of Customer Journey Analysis 63% of the 900 surveyed digital marketers and e-commerce professionals have rated customer journey analysis as the most valuable method for improving conversion rates, up from 52% last year. 93% of respondents are either…

99 Amazing Content Marketing Hub Examples

By on January 11th, 2016

Editor's NOTE: We have updated this list with more than 150 best content marketing examples. One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. I like to lead my own content marketing proposals with a few statements. Like these: Imagine you own the website for the generic category searches…

Making The Case For Content Marketing

By on January 11th, 2016

As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of the buying journey. With that in mind, we should take the time to better understand the questions and objections the C-Suite will pose, at each stage of the cycle of planning for marketing strategy, to a recommendation that asks for an investment in content marketing. While many of us…

How To Convert Customers’ Passions Into Inspiring Content

By on January 10th, 2016

Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates in a conservative industry. Image by Joseph Kalinowski/Content Marketing Institute Few brands have been household names as long as Western Union. Launched in 1851 as the New York & Mississippi Valley Printing Telegraph Company (the company changed its name to Western Union in…

Build Strategic Alliances To Amplify Your Content Reach

By on January 9th, 2016

If you publish great content and no one reads it, does it add value? Probably not. Distribution is key to maximizing the impact of your content and increasing brand awareness. However, most companies fail to create effective distribution channels. According to the Altimeter Group, “53% of marketers think distribution is a top need but only 26% currently invest in it.” Whether you want to boost website traffic or grow your…