What Your 2016 Content Marketing Strategy Should Look Like

By on February 16th, 2016

Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world. Brands just had to show up and chat, post a few coupons, engage with whatever audience happened to be hanging around, and their content…

Why Customer-Focused Content Should Be A Priority

By on February 15th, 2016

There’s a shift happening right before our eyes. According to a research by Deloitte and Touche notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on company-centered messaging. Now, businesses must cater fully to their audience. And simply replacing a few words in your existing content won’t work. To compete with other brands, companies…

State Of Digital Marketing: 9 Key Trends You Need To Know

By on February 15th, 2016

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing. For marketers and those who are new to the industry, what does this all mean? To try to help people make sense of the digital…

9 Content Marketing Myths…BUSTED

By on February 11th, 2016

It is a universal truth that a company in possession of a marketing budget needs content marketing. Or is it? Maybe not as much as you think. 10% of organizations are still holding out on using content to market their products and services. As in, 1 in 10 organizations haven’t adopted one of the most necessary and effective marketing tactics ever. This is a problem, especially considering that most of…

The Future Of Marketing In An Increasingly Ad-Free World

By on February 10th, 2016

The future of marketing is being debated by leaders in our industry. Some see a shift to more customer-focused content marketing. While others want to continue pushing product promotion content interruptions. Which side are you on? Ad Blocking Gets Serious There are approximately 200 million monthly active users of ad blockers globally, according to a recent study by Adobe and PageFair. And a more recent study by Comscore found that…