How To Create A Content Marketing Editorial Calendar

By on January 8th, 2016

Surprisingly (or not), many content marketers aren’t the best planners. We scramble last minute to fulfill our publishing commitments or worse yet, lag behind and go radio silent on our readers. As a result or poor planning, our content marketing strategies become a reactive efforts of throwing together what ultimately becomes disconnected pile of assets. With this disconnected pile of assets, we’re unable to measure the efficacy of our program because,…

10 Ways To Turn Visitors Into Customers

By on January 7th, 2016

Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this? But, visits alone do not equate to a successful business. To make money, you’ve got to convert at least some of those visitors and turn them into customers. Thankfully, there’s plenty that you can do to get the ball rolling and start turning a popular website into a profitable…

How To Involve Employees In Your Content Marketing

By on January 6th, 2016

When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management team that we’ll garner a measurable return that aligns with one or more specific business objectives. Marketing Land columnist and Altimeter Group analyst Rebecca Lieb lays out the framework for this first promise on measuring content ROI. Second, we’re guaranteeing our target audiences that we’ll provide more timely, relevant and ultimately useful…

Avoid Becoming A Marketing Dinosaur!

By on January 5th, 2016

From direct mail and TV ads, to banner ads, to social media and content marketing, the marketing industry has changed dramatically in the last 30 years. In such a short period of time, new technologies have changed the way we think and work as marketers, and these changes are not slowing down anytime soon. In such an ever-changing field, how can a new marketer break into this industry and stay…

Top 16 Digital Trends of 2016

By on January 4th, 2016

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to stay ahead of their competition in 2016 and beyond? Here are 12 digital marketing trends…